Fashion shows: Digital solutions for a new reality

In the final episode of season one, we assess the successes and challenges of converting the traditional fashion show format into a digital, viral moment. Christina Fontana, head of Tmall fashion and luxury Europe for Alibaba, describes the elements that created a sense of participation among online viewers of the all-digital Shanghai Fashion Week. Designer Priya Ahluwalia walks us through the process of creating a virtual reality presentation for London Fashion Week. And finally, Susie Lau, a journalist and consultant also known as Susie Bubble, analyses how the purpose of international fashion shows continues to evolve — and why that might be a challenge for Europe’s heritage brands. Hosted on Acast. See acast.com/privacy for more information.

You can listen to Fashion shows: Digital solutions for a new reality online on Radio and Podcast. Open the player on this page to stream the available audio.

Fashion shows: Digital solutions for a new reality is an episode from The Tech Edit by Vogue Business by Vogue Business.

This episode is 36:53 long.

This episode was published on Jul 6, 2020.

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