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Augmented reality: How to engage tomorrow’s consumers

The Tech Edit by Vogue Business by Vogue Business

Jun 6, 202032:04Arts

In episode four, we’re talking about how augmented reality has evolved from entertainment to utility between brands and consumers. Carolina Arguelles, head of global product marketing for Snapchat’s camera and AR product...

About This Episode

Augmented reality: How to engage tomorrow’s consumers is an episode from The Tech Edit by Vogue Business by Vogue Business. In episode four, we’re talking about how augmented reality has evolved from entertainment to utility between brands...

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Episode Details

Published Jun 6, 2020, 32:04 long, audio available.

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What is Augmented reality: How to engage tomorrow’s consumers about?

In episode four, we’re talking about how augmented reality has evolved from entertainment to utility between brands and consumers. Carolina Arguelles, head of global product marketing for Snapchat’s camera and AR products, explains the” three Cs” of camera marketing and describes new ways brands are using AR. Daniel Beauchamp, head of AR and VR at Shopify, shares how Shopify is making it easier for merchants to create AR experiences for online shopping. And Dina Fierro, vice-president of global digital strategy at NARS Cosmetics, discusses how the brand is now integrating AR in every way possible. Hosted on Acast. See acast.com/privacy for more information.

Where can I listen to Augmented reality: How to engage tomorrow’s consumers?

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Which podcast is Augmented reality: How to engage tomorrow’s consumers from?

Augmented reality: How to engage tomorrow’s consumers is an episode from The Tech Edit by Vogue Business by Vogue Business.

How long is this episode?

This episode is 32:04 long.

When was this episode published?

This episode was published on Jun 6, 2020.

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Are there related episodes from The Tech Edit by Vogue Business?

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Where can I listen to Augmented reality: How to engage tomorrow’s consumers?

You can listen to Augmented reality: How to engage tomorrow’s consumers on this page when the episode audio is available from the podcast feed.

Which podcast is this episode from?

Augmented reality: How to engage tomorrow’s consumers is from The Tech Edit by Vogue Business by Vogue Business.

What are the episode details?

Published Jun 6, 2020 and 32:04 long