Employer Brand? Or People Brand?

I'm seeing a lot of comments/chatter around businesses jettisoning their interest in employer brand as the pandemic/recession takes hold. And it makes sense: if you've built all your metrics and value around filling the top of the funnel, not having much of a recruiting funnel makes employer brand redundant. We all know employer brand is much much more than filling the funnel, but somewhere along the way, we got pigeon-holed into this limited value. So maybe it's time for employer branding as a function/concept to break free and own more of its destiny. Maybe it's time for us to start the People Brand revolution. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. Sign up for my free newsletter on employer brand headlines D&I and Data webinar with Torin Ellis and Gabriel Hitt. (TUESDAY!) HRTX Virtual, July 30

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Employer Brand? Or People Brand? is an episode from The Talent Cast by James Ellis.

This episode is 32:00 long.

This episode was published on Jul 20, 2020.

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