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This is a master-class on how approach your employer brand and recruitment marketing. In 20-30 minute sessions, you can how to move your talent brand into the 21st century. For more details:...
I'm seeing a lot of comments/chatter around businesses jettisoning their interest in employer brand as the pandemic/recession takes hold. An...
Last year, employer brand was the buzz word, but where is the buzz now? Given a year or three to consider and implement employer branding st...
The age old question: where should employer branding live? TA? Marketing? Comms? Like the "chicken or the egg" question, the answer involves...
Who's in charge of the company? Leadership, right? Well, recently it sure seems like the employees are making their voices heard in the stra...
Yes, it is absolutely time for your employer brand to quit playing it safe. You and your brand need to take a stand for something. And while...
It may seem like a simple question, but how you answer it determines the scope of your work. If you want to keep the employer brand function...
Some stories are so engaging and attractive that other people extend them, telling stories you never envisioned. Which, to be fair, is what...
For those of you old enough to remember, there was a time when music came on vinyl (sit down old man!). There was a thing (mostly in the pun...
Call it "employer blanding" or even "the sea of sameness," but there's a valid reason to think all employer brands look and feel the same. B...
Let us be blunt: the metrics we often use (time to fill, funnel conversion rates, quality of hire, cost per hire, etc) are... imprecise. And...
We all strive to build brand messages that stand out, that stick in people's minds long after they have been seen. So, how do you make that...
Most recruiting functions work (and treat candidates) as if there's always more fish in the sea. They act as if there are an unlimited suppl...
In the last two months, we've seen changes to almost every aspect of our lives, both professionally and personally. So it might stand to rea...
By now, you've been thinking about how your employer brand needs to react in light of...[looks around]... well, everything. Whether you inhe...
What is culture? And why is it I can still ask that question? You'd think after countless books, articles, podcasts, lectures and TED talks,...
It feels to me that we often talk about the connection between diversity and employer brand as if its obvious, but is it really? In this con...
It really is a rare day when someone says, "go ahead and build our employer brand. We'll stand still for a few weeks or months while you fig...
This episode is a kind of natural second chapter to last week's Employer Brand In The Time of COVID. In that episode, we talked about how yo...
Well, it seems like we're all working remotely all of a sudden, huh? While there are plenty of resources on how to manage employees and mana...
If you take the definition of employer branding literally, you might be inclined to make employer brands for all the various teams, offices...
We all know our first job is (or expected to be) one of attraction. And we all know that if we build a strong brand, it will impact retentio...
We all "know" that the employer brander's mantra is to create an authentic brand. What does that even mean? Is that even achievable? Is that...
While your employer brand is really owned by everyone in your company, your recruiters do a great deal of heavy lifting to communicate, fram...
The mistake in employer branding is to treat the brand as monolithic, as a single tagline repeated until you are blue in the face. In realit...
In the beginning, many of us saw (and our bosses saw) employer branding as "stuff that needed to get done and solved." But as we solved issu...
Most employer brand professionals and practitioners or driven (and often pushed) to solve immediate problems, the kind that have immediate i...
In this long conversation with the one and only Elena Valentine, we get into what employer branding means, branding fan fiction, telling bet...
To quote the one and only David Byrne (of Talking Heads, duh): "Facts are simple and facts are straight Facts are lazy and facts are late Fa...
If you want to attract candidates, promise them the moon. But if you want them to engage and even stick around, you are going to have to lea...
Romeo and Juliet is the same story as West Side Story. Star Wars is a samurai fable. Mad Men is the same story as Breaking Bad. As you think...
There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this, t...
There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this th...
There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this th...
The Hatfields and McCoys. The Capulets and Montagues. Cats and Dogs. Me and Decaf. Employer brand and marketing. These are the feuds that ne...
There are lots of articles (and a few books) that talk about the various work of employer branding within a company, but here is the the 101...
Get your pen and paper out, folks! This is a deep dive into a tried and true process you can use to build a content creation machine that wi...
We've all been convinced that we need to talk about how joining our company will help you make an impact, make a mark, or generally have som...
When was the last time you asked yourself, "how are candidates making a choice?" Or "if I am asking people to choose my brand, what are they...
Your employer brand isn't your EVP. It isn't your media plan. It isn't your video, social media or advocacy strategies. It's about what the...
We did it a year and a half ago and as we approach the end of year three, its time to clear out the notes and half-baked ideas to create a c...
All the data suggests that salary is still the (or of the) primary drivers for job choices. But in a world where salary is be coming more tr...
Okay, okay. You know employer brand is important as a means of attracting and hiring the great talent your business needs to grow. You've in...
Have we made a huge mistake, putting recruiting at the front and center of our employer branding strategy? Hat tip to Ted Meulenkamp Find me...
A strong employer brand starts by revealing what exists. Your job is to uncover who the company is and what it's really like to work there....
If you make your living as an employer brand professional, what is your job? Is it to write better job posts? Raise your Glassdoor score a l...
How do you attract attention to your brand? Interestingly, its a lot like how you're going to build internal buy-in. You're going to make th...
Every company and every brand has that thing they don't talk about. That thing that everyone knows but bends over backwards to avoid referen...
The race to "easiest possible application" has not been a race worth winning. Our ATS's are clogged with applicants we wouldn't hire in a mi...
Influencing ratings, encouraging talking points, framing values and establishing a shared north star for every one in our company may sound...
You know your employer brand is important. I know your employer brand is important. And there are probably a few other people in your compan...