Max Jones on the importance of preserving traditional food practices and knowing the story behind our food

For this episode of the SFT podcast, Max Jones – transhumance guide and traditional foods archivist – visits our CEO, Patrick Holden, on Patrick's farm in Wales. Alongside his work as a transhumance guide – the practice of moving livestock from one grazing ground to another in accordance with the seasons – Max Jones is also a writer, photographer, educator and founder of Up There The Last , a project which aims to reconnect people with their food and educate them about the traditional food practices of the past, which still exist in some parts of the world today. From rare cheese production in the heights of the Alps, to traditional wild salmon smoking in the republic of Ireland, Max Jones' journey to seek out and learn more about traditional food practices has taken him all over the world and led him to meet the people working hard to preserve these essential practices that are at risk of being left behind and forgotten. In this episode, Max and Patrick talk about the threat to traditional foods including modern technology and health and safety regulations, as well as the presence of an off-the-record 'food counterculture' that exists to protect ancient practices. To find out more about Max, follow him on Instagram , and visit the Up There The Last website and Substack page. You can also read the article that Max wrote for the SFT about the importance of preserving traditional food practices, here: . To listen to more SFT podcasts, featuring some of the biggest names in regenerative food and farming, head to our main podcast page . And to keep up to date with our news, you can

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Max Jones on the importance of preserving traditional food practices and knowing the story behind our food is an episode from The Sustainable Food Trust Podcast by The Sustainable Food Trust.

This episode is 42:46 long.

This episode was published on Jun 3, 2025.

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