639: Growth at Scale in the Age of AI (with McKinsey's Marc Canal)

Marc Canal , a partner at the McKinsey Global Institute, examines how long-term economic progress is built and what current shifts in AI, demographics, and productivity mean for senior leaders. He explains that consulting is less about analysis than it appears and more about trust, judgment, and the ability to frame relevant questions. Building a small number of strong relationships is more valuable than broad exposure, particularly when developing a client base. Organizations, he notes, are inherently messy. What appears structured from the outside is the result of distributed decisions and constant adjustment. The role of leadership is not to eliminate this complexity, but to bring enough structure to make effective decisions. A key differentiator is the ability to connect macro trends such as technology, demographics, and geopolitics to specific business choices. This broader perspective is often undervalued but increasingly expected by clients. On AI, Canal emphasizes that most skills are not replaced but reshaped. Writing, analysis, and coding become shared capabilities between humans and machines, shifting the premium toward judgment and application. Two areas stand out: relationship-based leadership skills and practical AI literacy. He also cautions against over-reliance on AI in core thinking processes. Insight often emerges through iteration, particularly in writing, and this discipline remains essential. Drawing on his research, Canal argues that a future of sustained global prosperity is achievable. Historical growth rates suggest that lifting living standards broadly is feasible, but not automatic. It requires continued investment in productivity, technology adoption, and human capital. The discussion closes with a consistent theme: progress depends on choices. Leaders who combine long-term perspective with disciplined execution are best positioned to shape outcomes. Get Marc's book here, A Century of Plenty, here: Claim your free gift: Free gift McKinsey & BCG winning resume Free gift Breakthrough Decisions Guide with 25 AI Prompts Free gift Five Reasons Why People Ignore Somebody Free gift Access episode 1 from Build a Consulting Firm, Level 1 Free gift The Overall Approach used in well-managed strategy studies Free gift Get a copy of Nine Leaders in Action, a book we co-authored with some of our clients:

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639: Growth at Scale in the Age of AI (with McKinsey's Marc Canal) is an episode from The Strategy Skills Podcast: Management Consulting | Strategy, Operations & Implementation | Critical Thinking by Kris Safarova for Firmsconsulting.com.

This episode is 53:45 long.

This episode was published on Mar 25, 2026.

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