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“If you're not leaning into your own abracadabra, you're leaving your competitive advantage on the table.” says magician and marketer, Jimi Gibson. What if storytelling wasn’t just about clever hooks or flashy content—bu...
Stories are Spells: Marketing Lessons from a Magician with Jimi Gibson is an episode from The Storytelling Lab by Rain Bennett. “If you're not leaning into your own abracadabra, you're leaving your competitive advantage on the table.” says...
This episode belongs to The Storytelling Lab.
Use the player on this page to stream the episode online.
Published Sep 29, 2025, 55:07 long, audio available.
Apr 22, 2026 - 48:46
Apr 14, 2026 - 1:04:02
You can listen to Stories are Spells: Marketing Lessons from a Magician with Jimi Gibson online on Radio and Podcast. Open the player on this page to stream the available audio.
Stories are Spells: Marketing Lessons from a Magician with Jimi Gibson is an episode from The Storytelling Lab by Rain Bennett.
This episode is 55:07 long.
This episode was published on Sep 29, 2025.
Apr 6, 2026 - 55:43
Mar 26, 2026 - 33:12
Mar 11, 2026 - 1:00:40
Mar 2, 2026 - 49:11