
How a Narrative Operating System Solves the Product Problem That Kills Every Brand
"Your product is not the features, the specs, it's not what you ship. The product is the experience, the transformation that your customer g...
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The Storytelling Lab covers everything you need to know to tell a story in the most authentic, effective way. The Storytelling Lab is hosted by Rain Bennett, professional filmmaker and compe...
Listen to The Storytelling Lab, a Arts podcast by Rain Bennett. Stream 230 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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"Your product is not the features, the specs, it's not what you ship. The product is the experience, the transformation that your customer g...

"CQ — the character quotient — is who you are at the core of your values, and how consistently people can trust you to be that person. That...

"I wasn't processing and dealing with my own stuff. Somehow I made my way back to storytelling. And that was really, if I could point to two...

"When you live in alignment with your values, you cause yourself as little suffering as possible in the long term. And that one just always...

"If you think the world could be better and you want to change it, you're going to have to come up with a better story and know how to tell...

"Marketing might be how you get the first date. But to get the second and third date and hopefully form into a relationship, you have to hav...

“When you start to look at things through the lens of story, it helps you appreciate and process what’s going on.” — Corey Rosen What makes...

“You can’t even begin to talk about results or impact until you actually put something out into the world.” — Kristen Sweeney What if the re...

“There is no version of storytelling that does not become therapy.” — Spade Robinson What if the difference between an average story and a g...

“The real story is always in the subtext.” — Tal Lazar Most people lose their audience the moment they start explaining. In this episode, ci...

“Vision is what inspires your people. Mission is what activates and organizes them.” —Rain Bennett What good is a bold vision if you don’t h...

“Your stories are building bricks of belief in your brand." — Shane Lukas How do you sell something your customer can’t see, touch, or fully...

“Everybody in your organization has to be aligned… or it all starts to break down.” — Jensen Savage If you’ve been muscling your way through...

“Every time you press upload, you’re telling the universe this is your part in the grand scheme.” — Elton Anderson, Jr. What if your content...

“If your company doesn’t know the story that it’s helping to tell, no marketing campaign is going to save you.” — Rain Bennett Most business...

“I was made from mistakes . I was promoted, protected, loved, and perfected by them.” — David Meltzer After losing $100 million and hitting...

“It’s not just about keeping the lights on—it’s about building a relationship with the people at the end of the line.” — Krystal Phillips, J...

“A shared narrative means everyone in the organization is speaking about the story in the same way.” — Salvatore Manzi If every person on yo...

“A message map is the most underutilized resource for marketers.” — David Ebner What if the reason your marketing isn’t working has nothing...

“The shortest distance between two souls is a story.” — Aaron Calafato Aaron Calafato doesn’t just teach storytelling—he lives it. In this e...

“A story is a single arc of transformation. A narrative is the thread that connects them all.” — Rain Bennett Most businesses think their bi...

“If it makes me curious, then maybe it’ll make someone else curious, too.” — Patrick Hicks What started as a 30-day content challenge became...

"Interviewing is not about taking something—it's about helping them be more of who they are." — Wil Weldon What if the key to more powerful...

"I wanted each character to be complex enough and sympathetic enough that there's some deep reason you could identify in yourself." — Elizab...

“A story is a singular arc of transformation. A narrative is the thread that ties all your stories together.” — Rain Bennett Is telling your...

“If you're not leaning into your own abracadabra, you're leaving your competitive advantage on the table.” says magician and marketer, Jimi...

“Ownable originality is about creating something uniquely you—something no one else can do, even if they tried.” — Rob Meyers What does it m...

“If you write well, readers see your story differently—but they see it. It’s a visual medium, even in text.” — Gary Smith What happens when...

“Consistency is not about how often you post—it's about how consistently you show up in your message.” — Renee Frojo What if the key to grow...

“The more narrow we get with our prompts, the deeper and more profound the insights become.” — James Warren How do you uncover what your cus...

“The CSO needs a seat at every department’s table—product, marketing, sales—because story threads through all of it.” — Rain Bennett Storyte...

“Think about what your story promises and then ask yourself if you're actually moving toward it.” — Rain Bennett Tired of overcomplicated st...

“If you get your timeline pushed back, think of it as another year to make the story better.” — Erika Arlee What does it really take to buil...

“We make our media the same way we make our barbecue, and that’s low and slow.” — Shawn Walchef How do you run a business and still find tim...

“Your story comes from your heart, and then you structure it to deliver it in the best way.” — Rain Bennett Ever hear the term "story beat"...

“People want to feel heard. If you don’t create a collaborative space, they won’t come back.” — Stewart Cohen How do you build a long, succe...

“The stories we take on as children are often the ones we spend the rest of our lives trying to rewrite.” — John Bucher What if the story yo...

“You don’t just present a pitch—you present a world your audience wants to live in.” — Rain Bennett What do the Gettysburg Address , I Have...

“It’s okay to not be okay. It’s just not okay to stay that way.” — Nina Sossamon-Pogue What do you do when life knocks you flat? Former U.S....

"Most nonfiction books could’ve been blog posts—but fiction sticks with you for life." — Nathan Baugh Is fiction just entertainment—or is it...

"The drugs we've accepted in society—alcohol, nicotine, caffeine—were chosen for productivity, not well-being." — Paul Austin What if the st...

"It's not just what you say—it's how you say it. And who you're saying it to." — Esther Oyetunji What makes a story unforgettable? At this y...

"You have to give yourself permission to be terrible at being a business owner when you start." — Keenya Kelly In a world where social media...

"It's not the frame of your house that makes it a beautiful home—but without it, the house falls apart. It's the same with your story." — Ra...

"Social media isn’t just a tool; it’s an opportunity to co-create stories with your audience. They don't need more information. They need in...

"South Park’s creators cracked the code on storytelling, and their method will instantly improve your stories." - Rain Bennett In this episo...

"You've got to get out of your own way. Put yourself out into the world, and just give it to the universe. Lean into the space shared with t...

"We so rarely stop and realize when we're in good fortune. We don't understand when we're in ill fortune that we won't be there forever. It'...

"A great story will always win and find its home and its place in the world. So get better, do better, be better. And if you're in it to win...

"It's okay for you to use inspiration from other stories that have been there. The point is for you to know how do you tell your story diffe...
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The Storytelling Lab is listed as a Arts show. The show language is listed as English.
This page lists 230 episodes for The Storytelling Lab. More episodes are available from the View more button when the list continues.