Ep. 18: The Story Behind The Logo

On this week's episode, Ambi Parameswaran talks about working with type designer and calligrapher R K Doshi - the brain behind many corporate logos and the core Indian fonts for Microsoft Windows. He also talks about the power of storytelling in designing logos and narrates the story behind the famous ITC-Bhadrachalam logo. Check out Ambi's latest book 'Sponge': You can listen to this show and other awesome shows on the IVM Podcasts app on Android: or iOS: , or any other podcast app. You can check out our website at

You can listen to Ep. 18: The Story Behind The Logo online on Radio and Podcast. Open the player on this page to stream the available audio.

Ep. 18: The Story Behind The Logo is an episode from The Sponge Podcast by IVM Podcasts.

This episode is 14:22 long.

This episode was published on Jun 3, 2019.

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