
Ep. 28: One Final Squeeze!
"Re-frame the relationship into one of learning." On this final episode of the season, Ambi Parameswaran talks about re-framing every situat...
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The Sponge Podcast - Leadership Lessons with Author and Veteran Adman with 40 years of experience in advertising - Ambi Parmeshwaran. Each episode is an in-depth conversation about a chapter...

"Re-frame the relationship into one of learning." On this final episode of the season, Ambi Parameswaran talks about re-framing every situat...
"If you look around, you can actually learn from other people not necessarily the mighty but also the simple." This week on 'The Sponge Podc...

'If you are trying to control cost in your company, every small bit matters'. This week on 'The Sponge Podcast', Ambi talks about Mr. Azim P...

"Clients tend to take very long to make a decision." On this week's episode, Ambi highlights the most important quality of a CEO of an organ...

This week on 'The Sponge Podcast', Ambi shares his work experience in the advertising agency as an account executive trainee in the year 197...

"Better products, Better Value, Better Living, Nirma is all about that." How did Karsanbhai Patel become a corporate pioneer and built an ic...

"Clients have to realize that celebrities need them as much as they need celebrities." Does having a celebrity associated with your brand gi...

"People don't quit jobs, they quit their bosses." On this episode, Ambi talks about how working with entrepreneurs is different from working...

"Today, if India's image in the world has changed, it's largely due to the IT people." On this episode, Ambi shares his experience of workin...

In this episode, Ambi Parameswaran talks about his admiration for Vinita Bali and other successful women back in the 1980s. What's a foolsca...
On this week's episode, Ambi Parameswaran talks about working with type designer and calligrapher R K Doshi - the brain behind many corporat...

This week on The Sponge Podcast, Ambi Parameswaran reminisces about the time when he met Pradipta Mohapatra and how in their first conversat...

This week, Ambi Parameswaran talks about how working with UTI and LIC changed his perception towards PSUs. He also shares a story about the...
In this episode of The Sponge Podcast, Ambi Parameswaran explains why it is essential to demonstrate a greater degree of trust in a client a...

"There is always a lot of missed communication between the client and the agency. If you don't maintain this parallel dialogue going, you wi...

In this episode of The Sponge Podcast, Ambi Parameswaran recalls his memorable experience with India's first CEO CM, Mr. Chandrababu Naidu....

In this episode of The Sponge Podcast, Ambi Parameswaran talks about how the ability to accept mistakes and move forward through a show of h...

In this episode of The Sponge Podcast, Ambi Parameswaran talks about why it's crucial to turn down incompatible clients. He further talks ab...

Who decides what is classy or massy? Is a Creative Ad better than a Strategic Ad? What makes for a great client and agency relationship? How...

In this episode of The Sponge Podcast, Ambi Parameswaran speaks of a time when his agency had been assigned a Globally renowned client. He f...

In this episode of The Sponge Podcast, Ambi Parameswaran recounts his pleasant experience at a meeting with the Income Tax Department, where...

In this episode of The Sponge Podcast, Ambi Parameswaran sketches out why it is consequential to set realistic goals and then slowly elevate...

In this episode of The Sponge Podcast, Ambi Parameswaran talks about the 'Head' and 'Body' of marketing. Find out how each of them are signi...
In this episode of The Sponge Podcast Ambi Parameswaran and Amit Doshi discuss what 'doing good. Fairly.' means in the most literal sense in...

From pharmaceutical companies to car manufacturing companies, Ambi Parmeswaran teaches us on how agencies innovate and create enthralling wa...

In this episode of The Sponge Podcast, Ambi Parmeswaran throws light on how the stringent and well structured processes of armies like 'Afte...

What are the different kind of clients? How do you categorize your client into different archetypes? Is there an IIM Calcutta mafia in the b...

Ambi Parameswaran recounts his encounter with Mr. Ratan Tata during the launch of the car Indigo Marina, the valuable leadership lessons he...

Welcome to The Sponge Podcast - Leadership Lessons with Author and Veteran Adman with 40 years of experience in advertising - Ambi Parmeshwa...