Ep. 10: The Chaiwala Test

Who decides what is classy or massy? Is a Creative Ad better than a Strategic Ad? What makes for a great client and agency relationship? How does one not get caught in intra-company cross fires? Find all these answers in this episode of The Sponge Podcast, where Ambi Parameswaran talks about numerous business lessons he learnt over his many years of experience. Check out Ambi's latest book 'Sponge': You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: or iOS: You can check out our website at

You can listen to Ep. 10: The Chaiwala Test online on Radio and Podcast. Open the player on this page to stream the available audio.

Ep. 10: The Chaiwala Test is an episode from The Sponge Podcast by IVM Podcasts.

This episode is 14:41 long.

This episode was published on Apr 8, 2019.

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