Episode #013: iJustine on Becoming a Social Media Powerhouse

Did you know that iJustine used a bullying incident to create her career?! She jumped on social media early and has continued evolving ever since! Cassey Ho and Lisa Bilyeu discuss how YouTube really can be an entrepreneurial journey and why you need to stay true to yourself along the way. iJustine dives deeper into why following your curiosity and using your authentic voice can build a powerhouse brand on social media! TOPICS Justine coded her first website because a boy was mean to her [02:50] Turning negative energy into a positive outcome [05:26] Justine's favorite social platforms [06:21] The endless loop of social media [07:19] Comparing, authenticity, and careers on Instagram [09:11] Why Justine focuses on creating content she loves [13:20] Did Sheroic cause Cassey to lose followers? [14:45] Why authenticity is key on social media [16:15] How is Lisa growing her following? [18:02] Stepping out of your social shell [19:10] How Justine and Cassey handle negativity online [20:41] Criticism vs. constructive criticism [24:06] Why Cassey started and stopped vlogging [24:37] Respecting your fans, yourself, and avoiding clickbait [28:11] Social media now vs. then [30:55] Justine's used grit to grow her career [32:58] IG stories vs. snapchat [35:45] Being a YouTuber is more than fame and money, it's entrepreneurship [37:13] How Justine learned to ignore the haters, follow her passion, and enjoy the process [41:08] Is enjoying your job a luxury? [43:53] Why Justine quit her job and moved to LA [45:04] Lisa shares an inspirational quote [49:46] Figuring out where to put your 10,000 hours [50:22] Surrounding yourself with like-minded people [53:45] Making friends as adults is hard [56:35] Put your phone down! [59:38]

You can listen to Episode #013: iJustine on Becoming a Social Media Powerhouse online on Radio and Podcast. Open the player on this page to stream the available audio.

Episode #013: iJustine on Becoming a Social Media Powerhouse is an episode from The Sheroic Podcast by Cassey Ho & Lisa Bilyeu.

This episode is 01:02:58 long.

This episode was published on Aug 30, 2017.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from The Sheroic Podcast when more episodes are available from the podcast feed.