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Why the Launch of Brex Cash Nearly Cost the Company Everything artwork
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Why the Launch of Brex Cash Nearly Cost the Company Everything

The Shake Up by Matthew Brown

Aug 24, 202147:16Business

Launching your first product is hard. But the second one? It can make or break your company. Henrique Dubugras launched Brex as a corporate credit card for early-stage companies. But as the company grew, their second pro...

About This Episode

Why the Launch of Brex Cash Nearly Cost the Company Everything is an episode from The Shake Up by Matthew Brown. Launching your first product is hard. But the second one? It can make or break your company. Henrique Dubugras launched Brex as...

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Episode Details

Published Aug 24, 2021, 47:16 long, audio available.

Questions About This Episode

What is Why the Launch of Brex Cash Nearly Cost the Company Everything about?

Launching your first product is hard. But the second one? It can make or break your company. Henrique Dubugras launched Brex as a corporate credit card for early-stage companies. But as the company grew, their second product Brex Cash was met with weightier investor and customer expectations, missing tools, and one giant question mark over Henrique's head. Henrique talks about how he made the decisions around why he kept pushing the launch of the product, how he measured for success, and ultimately, pulled it all off. Learn more: The Shake Up HubSpot Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Where can I listen to Why the Launch of Brex Cash Nearly Cost the Company Everything?

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Which podcast is Why the Launch of Brex Cash Nearly Cost the Company Everything from?

Why the Launch of Brex Cash Nearly Cost the Company Everything is an episode from The Shake Up by Matthew Brown.

How long is this episode?

This episode is 47:16 long.

When was this episode published?

This episode was published on Aug 24, 2021.

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Are there related episodes from The Shake Up?

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Where can I listen to Why the Launch of Brex Cash Nearly Cost the Company Everything?

You can listen to Why the Launch of Brex Cash Nearly Cost the Company Everything on this page when the episode audio is available from the podcast feed.

Which podcast is this episode from?

Why the Launch of Brex Cash Nearly Cost the Company Everything is from The Shake Up by Matthew Brown.

What are the episode details?

Published Aug 24, 2021 and 47:16 long