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How Brex Cash Almost Emptied Out The Company ATM artwork
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How Brex Cash Almost Emptied Out The Company ATM

The Shake Up by Matthew Brown

Nov 23, 202129:48Business

Look, launching your first product is tough. Of course. But as someone somewhere might’ve once said: It’s the second product that can kill you. Henrique Dubugras launched Brex as a corporate credit card for early-stage c...

About This Episode

How Brex Cash Almost Emptied Out The Company ATM is an episode from The Shake Up by Matthew Brown. Look, launching your first product is tough. Of course. But as someone somewhere might’ve once said: It’s the second product that can kill yo...

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Episode Details

Published Nov 23, 2021, 29:48 long, audio available.

Questions About This Episode

What is How Brex Cash Almost Emptied Out The Company ATM about?

Look, launching your first product is tough. Of course. But as someone somewhere might’ve once said: It’s the second product that can kill you. Henrique Dubugras launched Brex as a corporate credit card for early-stage companies. And the company’s second product, Brex Cash, was met with high customer (and investor) expectations. But after a series of pushed releases and a bunch of missing tools, Henrique started questioning everything. Henrique talks about how he made the decisions to keep pushing the launch of the product, how he rethought the definition of success, and ultimately, pulled it all off. Learn more: The Shake Up HubSpot Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Where can I listen to How Brex Cash Almost Emptied Out The Company ATM?

You can listen to How Brex Cash Almost Emptied Out The Company ATM online on Radio and Podcast. Open the player on this page to stream the available audio.

Which podcast is How Brex Cash Almost Emptied Out The Company ATM from?

How Brex Cash Almost Emptied Out The Company ATM is an episode from The Shake Up by Matthew Brown.

How long is this episode?

This episode is 29:48 long.

When was this episode published?

This episode was published on Nov 23, 2021.

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Are there related episodes from The Shake Up?

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Where can I listen to How Brex Cash Almost Emptied Out The Company ATM?

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Which podcast is this episode from?

How Brex Cash Almost Emptied Out The Company ATM is from The Shake Up by Matthew Brown.

What are the episode details?

Published Nov 23, 2021 and 29:48 long