S01E32 - Social Media Storytelling Minisode 2: Engagement

There are several competing philosophies about what social media engagement is and how to measure it. Tracking a number of likes, shares or comments is a valuable piece of engagement, but it’s part of something even bigger. The storytelling capabilities of social media open up a whole world of connections through engagement. So how can brands seek a kind of engagement that actually leaves an impact on people? In this social media storytelling minisode, we discuss our personal views on engagement and share some engagement-driving strategies to build a community around your brand.

You can listen to S01E32 - Social Media Storytelling Minisode 2: Engagement online on Radio and Podcast. Open the player on this page to stream the available audio.

S01E32 - Social Media Storytelling Minisode 2: Engagement is an episode from The ROI of Why by Andrew Tuzson.

This episode is 19:20 long.

This episode was published on Feb 24, 2020.

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