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The ROI of Why

Andrew Tuzson

Seeking to uncover the correlation between purpose and business, The ROI of Why explores all things impact related within different markets and sectors. Every week, Graham and Andrew investi...

Episodes

20 of 44 episodes

ROI of Why S02E03 - 12 Habits of Authentic Leaders

In this week's episode of ROI of Why, Graham and Drew link up with JD Messinger to discuss the 12 Habits of Authentic Leaders. Jonathan D. (...

42:00Apr 25, 2022

S02E02 - Small Giants Making a Huge Impact

On this week's episode of the ROI of Why, Graham and Andrew link up with Hamsa Daher of Small Giants to discuss the massive impact they have...

34:36Jun 28, 2021

S02E01 - The Fellow Travelers

Graham and Drew kick off season two with a bang. They discuss silver linings, business as a force for good, and the concept of fellow travel...

27:08May 3, 2021

S01E41 - Reflecting on a Season of Purpose

For the last episode of season one of The ROI of Why, we’re celebrating all the good we’ve discovered in our business community by looking b...

26:16May 4, 2020

S01E40 - How GivingTuesday is Supporting Nonprofits’ Missions Throughout the Pandemic

As everyday life shifts into a strange new normal, we’ve seen several nonprofits wonder how their fundraising fits in. These are tough times...

29:01Apr 20, 2020

S01E39 - How to Build a Purpose That Actually Resonates With Your Team

Electronic Contracting Company has provided custom designed electronic solutions to clients across the Midwest for over 60 years. Part of th...

30:35Apr 13, 2020

S01E38 - How Compelling Core Values Can Help Any Organization

Allo is a fiber optic internet, phone and cable provider powered by hundreds of team members based across Nebraska and Colorado. Allo’s core...

28:08Apr 6, 2020

S01E37 - How Launch Leadership is Building the Next Generation of Purpose-Driven Leaders

Today at the round table of purpose and impact, we are joined by Randy Hawthorne and Graham Pansing Brooks to talk all things Launch Leaders...

30:44Mar 30, 2020

S01E36 - How Companies are Bringing Hope Through Crisis With Graham Pansing Brooks

In such a strange time as this, it’s not strange for individuals and organizations to feel a bit lost. And that’s okay—we’re all in this dif...

33:09Mar 23, 2020

S01E35 - How Businesses Can Build With a Legacy Mindset with Graham Pansing Brooks

Graham Pansing Brooks joins us on the podcast once again this week with a treasure trove of knowledge from the Stagen Reunion—a conference f...

26:02Mar 16, 2020

S01E34 - Social Media Storytelling Minisode 4: Social Media Advertising

Every day, your audiences are bombarded by endless content on the endless scroll of social media. It’s not hard to understand why people can...

22:21Mar 9, 2020

S01E33 - Social Media Storytelling Minisode 3: Closing the Deal

As we discussed in the first installment of this miniseries, social media has so many awesome capabilities beyond just asking your audience...

16:51Mar 2, 2020

S01E32 - Social Media Storytelling Minisode 2: Engagement

There are several competing philosophies about what social media engagement is and how to measure it. Tracking a number of likes, shares or...

19:20Feb 24, 2020

S01E31- Social Media Storytelling Minisode 1: Value-Driven Content

Over the next four weeks, we’re taking a dive into the wild world of social media strategy with a focus on powerful storytelling. Purposeful...

16:23Feb 17, 2020

S01E30 - How Genuine Storytelling Can Shape Our Social Media Interactions

All of us—individuals, brands, nonprofits, movements—have a story. But as we’ve learned from the great Joseph Campbell (check out Myths & Mo...

31:28Feb 10, 2020

S01E29 - Building Business Strategies for the Long Game in the 2020s

In business and life right now, there seems to be a need for speed and immediacy. Each task needs to get done ASAP so you can move to the ne...

30:11Feb 3, 2020

S01E28 - Leveraging Social Media to Tell (Not Sell) the Impact Story

People don’t like to be sold to. On the other hand, people love to learn and become empowered to make their own decisions, especially purcha...

16:56Jan 27, 2020

S01E27 - How to Rethink and Re-Energize Your Communication

The meetings grind and distraction-ridden environments we’ve created for ourselves can lead to bad tendencies, hollow statements and communi...

33:09Jan 20, 2020

S01E26 - Shifting Perspectives on Balance, Efficiency and Work Schedules

In order to change the culture of work to better fit modern families, we need start by changing our perspectives on how work should be condu...

28:38Jan 13, 2020

S01E25 - Can we Adapt the Entrepreneurial Spirit to Face Challenges of the Future?

Our chat with Jessica Charlsen last week inspired us to reflect on the modern work landscape, and we just had to spend another episode shari...

28:38Jan 6, 2020