How SEO has changed with AI with Matthew Forzan (NEWBIE)

How Learning Language Models are affecting search Ah AI, it's all everyone's talking about and utterly fascinating, yet also boring as bat poo at the same time. While some are using AI to create new tools and innovate, my partner, the WordPress guy, is doing amazing things, most of us are using it to make AI versions of themselves as dogs or creating rubbish lists of two-word keywords in ChatGPT. So how will AI affect SEO, and what do we really need to know to make the best use of it in our small businesses? Today I'm talking to an AI guru who will shed some light on this hot topic. Tune in to learn: What types of AI are relevant to SEO How AI overviews work Whether you should optimise your site for ChatGPT Why AI and LLMs are not the end of SEO Common mistakes business owners make when using Claude or ChatGPT to generate content for their sites What type of content is still relevant to add to your site How to use AI in your business in a positive way Matthew's thoughts on a 'zero click' future, and why it isn't as dire as it seems Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

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How SEO has changed with AI with Matthew Forzan (NEWBIE) is an episode from The Recipe For SEO Success Show by Kate Toon.

This episode is 25:38 long.

This episode was published on Jul 22, 2025.

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