FINAL GUEST: How marketing and SEO have evolved in 11 years with Rand Fishkin

What still works, and what was overhyped Hello SEO beasts. Kate Toon here – your once SEO-obsessed, slightly odd host of The Recipe for SEO Success. Today is a big, squishy, full-circle moment. After 11 years of recording (with a few gaps), 200 brilliant guests, more than 500,000 downloads, and thousands of fabulous humans taking my courses - we've arrived at the penultimate episode of this podcast. And who better to help us cross the finish line than my very first guest, the moustachioed maestro of marketing himself: Rand Fishkin. I'm keen to hear how Rand thinks the marketing market place has changed over the last decade or so. What he misses, what he's glad we've left behind. Also, where he thinks we're heading in this world of AI? We're going to talk beyond blue links and into the messy, magical world of podcasts, newsletters, communities, and those shadowy corners of the internet where great marketing quietly happens. Let's get stuck in. Tune in to learn: Stepping Away from SEO: Rand and Kate's Journey What Marketers Believe Now vs 2015 Overhyped Trends: Mobile-First, Voice Search, and AI Job Losses Which platforms work best for different types of businesses Zero-Click Results and the Future of Search What Still Works: Copywriting, PR, and Email What's next for Rand Useful resources: First episode of Recipe: SEO for small business: Interview with Rand Fishkin (NEWBIE) How to go Viral with Rand Fishkin (NEWBIE) Six Figures in Sales Head to episode notes Freebies: The Ultimate AI SEO Checklist The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

You can listen to FINAL GUEST: How marketing and SEO have evolved in 11 years with Rand Fishkin online on Radio and Podcast. Open the player on this page to stream the available audio.

FINAL GUEST: How marketing and SEO have evolved in 11 years with Rand Fishkin is an episode from The Recipe For SEO Success Show by Kate Toon.

This episode is 47:53 long.

This episode was published on Mar 17, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from The Recipe For SEO Success Show when more episodes are available from the podcast feed.