The MOST Important Factor When Selling Property (It’s Not Price) FUNdamental Fridays

Welcome back to The Hill I’ll Die On, our Friday mini-series inside The Property Couch where members of the Couch Crew share bold money and property opinions they’re willing to stand behind. In this episode, buyer’s advocate Shane Pope joins Ben Kingsley to unpack a powerful truth most sellers and buyers overlook: 👉 The real estate agent is the most important part of your property transaction. It’s not just about price. It’s not just about marketing. Shane explains why even the best property on the best street can fail to sell if the wrong agent is running the campaign, and how great agents create momentum, communication, and ultimately… results. You’ll also hear real examples of how agent quality can influence outcomes, how strong operators manage buyers and vendors, and what separates top performers from the rest. If you’re buying or selling, this episode will change how you think about choosing the right agent. Got a question or a “hill” you want us to unpack? Send it through here 👉 👍 Like this video if it helped 🔔

You can listen to The MOST Important Factor When Selling Property (It’s Not Price) FUNdamental Fridays online on Radio and Podcast. Open the player on this page to stream the available audio.

The MOST Important Factor When Selling Property (It’s Not Price) FUNdamental Fridays is an episode from The Property Couch by Bryce Holdaway & Ben Kingsley.

This episode is 13:32 long.

This episode was published on Mar 27, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from The Property Couch when more episodes are available from the podcast feed.