Is AI Going To Kill Your Marketing Job?
Apr 29, 2026 - 00:23:36
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A couple of years ago, Freakonomics discussed research that show zero to negative correlation between advertising and market effects. Apparently, marketers have been wasting all this money for nothing. During this episod...
Does Advertising Even Work At All? is an episode from The Overthinkers by The Overthinkers. A couple of years ago, Freakonomics discussed research that show zero to negative correlation between advertising and market effects. Apparently, ma...
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Published Jun 27, 2023, 00:19:56 long, audio available.
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A couple of years ago, Freakonomics discussed research that show zero to negative correlation between advertising and market effects. Apparently, marketers have been wasting all this money for nothing. During this episode, Rachel and Shann discuss the merits of the findings, and whether it approached the question in a way that does (or does not) capture the value of advertising for brands.
You can listen to Does Advertising Even Work At All? online on Radio and Podcast. Open the player on this page to stream the available audio.
Does Advertising Even Work At All? is an episode from The Overthinkers by The Overthinkers.
This episode is 00:19:56 long.
This episode was published on Jun 27, 2023.
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You can listen to Does Advertising Even Work At All? on this page when the episode audio is available from the podcast feed.
Does Advertising Even Work At All? is from The Overthinkers by The Overthinkers.
Published Jun 27, 2023 and 00:19:56 long