How These DIY Artists Won a GRAMMY

This week on the New Music Business Podcast, Ari sits down with recent GRAMMY Award winners Matt B and Angela Benson. Matt B is a GRAMMY-winning R&B singer, songwriter, and global recording artist whose career spans over a decade. His most recent project, ‘Alkebulan II’, earned him and Angela a GRAMMY Award, following years of DIY artistry. Over the course of this album, Matt and Angela recorded across Africa, collaborated with artists like Eddie Kenzo and Oxlade, and worked with the Royal Philharmonic Orchestra at Abbey Road Studios. As a label owner, producer on ‘Alkebulan II’, and longtime Recording Academy member, Angela has been instrumental in shaping Matt’s artistic direction, visual world-building, and global strategy. In this episode, Matt B and Angela Benson walk through their incredible DIY journey and how they found themselves on the GRAMMY-winning path. They discuss the challenges of writing and recording in multiple African languages, shooting a full visual album across multiple countries, and balancing the creative workload between artist and manager. The pair break down how independent artists can navigate the GRAMMY process, the importance of joining the Recording Academy, the role of networking and bartering in major creative endeavors, and most importantly, the communication and patience required to run a music career as a married team. 01:40 – Home Studio & Recent Travels 02:10 – Returning to His Alma Mater After the Grammy Win 03:00 – Life & Opportunities After Winning a Grammy 04:15 – Performing in Uganda & Global Breakthrough Moments 05:20 – Inception of the Akebulan Concept 09:00 – Connecting With Oxlade & Eddie Kenzo 11:00 – Creating the “Gimme Love” Music Video 13:00 – Building a Full Visual Album DIY 17:40 – Finding Producers & Collaborators Worldwide 20:00 – Incorporating the Royal Philharmonic Orchestra 30:00 – Navigating Grammy Nominations & Recording Academy Membership 47:00 – Working as a Husband-and-Wife Artist/Manager Team Edited and mixed by Peter Schrupp Music by Brassroots District Produced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: Hosted on Acast. See acast.com/privacy for more information.

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How These DIY Artists Won a GRAMMY is an episode from The New Music Business with Ari Herstand by .

This episode is 1:21:55 long.

This episode was published on Dec 3, 2025.

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