Taste is Key in Whole Food Plant Based with Tyler Mayoras of Cool Beans

“It’s hard to build a trend if the stuff doesn’t taste good.” ~ Tyler Mayoras, CEO of Cool Beans Eating plant based is a journey. For some, it starts with an all-in commitment to eat nothing but whole plant foods. But most of the time, the transition to new eating habits is supported by a range of plant-based products that replace meat, dairy and eggs. Tyler Mayoras is helping the next generation of these products come to life through his brand, Cool Beans. With their portable whole-food wraps, Cool Beans is making healthy eating convenient—and delicious. Episode highlights: Market insights from Expo East 2021, including the increasing number of products made with whole-food ingredients Advice for brands that want to launch whole food plant-based products, including categories with the biggest opportunities Gaps in the market where plant-based and whole food plant-based entrepreneurs can solve unaddressed consumer pain points How to bring out maximum flavor in whole plant foods so that they’re more appealing to customers Appealing to families with whole food plant-based options Beans as the next generation of plant-based protein The need for more nutrition education—particularly plant-based nutrition—in medical schools Why clarity is important when communicating the whole food plant-based message to the public According to Tyler, it’s all about taste. “So many people in the general consumer market are moving toward cleaner and healthier ingredients,” he says. But “it’s hard to build a trend if the stuff doesn’t taste good.” By complementing the naturally delicious flavors of vegetables, beans and grains with a range of spices, Cool Beans is proving to consumers that eating whole food plant based can be just as delicious as—or even more delicious than—eating processed plant-based products. Hungry for plant-based nerdity and industry insights?

You can listen to Taste is Key in Whole Food Plant Based with Tyler Mayoras of Cool Beans online on Radio and Podcast. Open the player on this page to stream the available audio.

Taste is Key in Whole Food Plant Based with Tyler Mayoras of Cool Beans is an episode from The Modern Health Nerd Podcast by Theresa Houghton.

This episode is 00:35:40 long.

This episode was published on Jan 5, 2022.

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