The CX Strategy Behind Bimbo Bakeries' 12,000 Delivery Routes

At Bimbo Bakeries USA , customer experience comes down to one goal: making products available where and when shoppers want them. That means keeping shelves stocked across thousands of stores—every day. This week on The Modern Customer, Jeffrey Hendrix , Chief Customer Officer at Bimbo Bakeries USA , shares how the company uses its 12,000 delivery routes to keep products available at scale. Instead of relying solely on warehouses, Bimbo delivers directly to stores—restocking shelves, managing inventory, and responding to demand in real time. That's how they maintain availability across their retail network. 🎧 Tune in to the full conversation. Blake Morgan was called "The Queen of CX" by Meta. She is a customer experience futurist and author of three books on customer experience. Follow Blake Morgan on LinkedIn For regular updates on customer experience, sign up for her weekly newsletter here . Learn more at

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The CX Strategy Behind Bimbo Bakeries' 12,000 Delivery Routes is an episode from The Modern Customer Podcast by Blake Morgan.

This episode is 30:49 long.

This episode was published on Mar 17, 2026.

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