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🔦What really drives conversions & performance? Spoiler: It’s not context 🎈
In this episode, we explore the limitations of contextual targeting in mobile advertising. While matching ads with relevant content sounds promising, only past purchase behavior truly predicts conversions. I’ll break dow...
About This Episode
🔦What really drives conversions & performance? Spoiler: It’s not context 🎈 is an episode from The Mobile User Acquisition Show by Shamanth Rao. In this episode, we explore the limitations of contextual targeting in mobile advertising. Whi...
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This episode belongs to The Mobile User Acquisition Show.
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Episode Details
Published Nov 4, 2024, 2:20 long, audio available.
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Questions About This Episode
What is 🔦What really drives conversions & performance? Spoiler: It’s not context 🎈 about?
In this episode, we explore the limitations of contextual targeting in mobile advertising. While matching ads with relevant content sounds promising, only past purchase behavior truly predicts conversions. I’ll break down why self-attributing networks that leverage purchasing data perform better and how to prioritize these networks over context-based DSPs. Check out the show notes here: ** Get more mobile user acquisition goodies here:
Where can I listen to 🔦What really drives conversions & performance? Spoiler: It’s not context 🎈?
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Which podcast is 🔦What really drives conversions & performance? Spoiler: It’s not context 🎈 from?
🔦What really drives conversions & performance? Spoiler: It’s not context 🎈 is an episode from The Mobile User Acquisition Show by Shamanth Rao.
How long is this episode?
This episode is 2:20 long.
When was this episode published?
This episode was published on Nov 4, 2024.
Can I save 🔦What really drives conversions & performance? Spoiler: It’s not context 🎈 for later?
Yes. Use the heart button on the episode page to add it to your favorite episodes list.
Are there related episodes from The Mobile User Acquisition Show?
Yes. This page shows related episodes from The Mobile User Acquisition Show when more episodes are available from the podcast feed.
Quick Answers About This Episode
Where can I listen to 🔦What really drives conversions & performance? Spoiler: It’s not context 🎈?
You can listen to 🔦What really drives conversions & performance? Spoiler: It’s not context 🎈 on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
🔦What really drives conversions & performance? Spoiler: It’s not context 🎈 is from The Mobile User Acquisition Show by Shamanth Rao.
What are the episode details?
Published Nov 4, 2024 and 2:20 long