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The Mobile User Acquisition Show

Shamanth Rao

Welcome to the Mobile User Acquisition Show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. Each episode includes stra...

Episodes

20 of 289 episodes

How to build product taste and become a top 1% builder, with Ravi Mehta

Ravi Mehta built a working product in about four or five hours. Then he spent six weeks making it good enough to ship. That gap between a on...

45:16Oct 26, 2026

How a two-person app studio launched 16 apps with AI, with Gabe Kwakyi

Gabe Kwakyi has 16 apps live, all built with AI. The gap between building an app and getting results is the whole conversation. When anyone...

40:53Oct 19, 2026

How to personalize paywalls for subscription app price testing, with Jacob Rushfinn

Should a high-value user see a high price? When I asked Jacob Rushfinn, he answered, "Sometimes, but I wouldn't get caught up in the price....

43:17Oct 12, 2026

From ASO to paywall optimization: mastering app monetization, with Steve P. Young

When I interviewed Steve P. Young in 2019 the topic was getting featured by Apple. Today he runs App Masters, an agency that started in app...

33:33Oct 5, 2026

How to win with deep customer research for mobile ad creative strategy & user acquisition (without focus groups or calls): with Karina Tukanova

Most creative strategists treat audience research as a box to check before the real work starts. Karina Tukanova, freelance creative strateg...

27:25Sep 28, 2026

He left the CMO track to build an AI-Native health brand: with Vivek Girotra (Founder & CEO, SurpassMD)

Most telehealth founders think AI's job is to write the ad copy faster. Vivek Girotra doesn't. He used it to figure out what his company act...

41:11Sep 21, 2026

How to Design a Web-to-App Funnel That Converts

Noom's onboarding funnel runs 120 to 140 screens. Some 3-screen funnels convert above 10%. "The length does not matter. Bigger is not always...

27:08Jul 30, 2026

How to Build a Web-to-App Funnel Without Torching $20K

82% of top-grossing apps now take payment outside the app store. Patrick Stuart-Constant's team at Sociaaal ships 4,000 video ads a month, s...

32:19Jul 30, 2026

How to win with signal engineering: Itai Kafri

Most mobile UA teams think the algorithm is something you set and surrender to. Itai Kafri doesn't. He engineers the signal. Itai leads prod...

49:10Jul 15, 2026

How to Build a Web-to-App Funnel Without Torching $20K

82% of top-grossing apps now take payment outside the app store. Patrick Stuart-Constant's team at Sociaaal ships 4,000 video ads a month, s...

32:19Jul 7, 2026

How to Scale TikTok to 50 Million Views and Produce 200 TikToks a Day: with Ankit Nayal,Founder & CEO of Flamme

How Ankit Nayal scaled organic TikTok to 50 million views with an AI content factory, and why half of them were wasted until conversion came...

41:41Jun 23, 2026

Three numbers decide whether AI sends users to your app. Simon Thillay on the one most teams aren't tracking yet.

How does an ASO specialist with 10+ years of experience think about AI visibility in 2026? In this episode of Intelligent Artifice, Simon Th...

23:45Jun 2, 2026

He led growth at Twitch and Discord. Now he runs solo on Claude: with Justin Gerrard

How does a growth operator who built and managed large teams at Twitch and Discord work today as a solo fractional CMO? In this episode of I...

28:03May 27, 2026

How to build winning web-to-app funnels (with Elise Zareie)

Web funnels are like teenage hex. Everyone claims they are crushing it. Almost nobody really has a clue. Elise Zareie spent last year actual...

42:06May 20, 2026

After shipping 30+ apps in 18 years, he went vibe coding solo with AI: with David Barnard

In this episode, I'm joined by David Barnard — indie app developer, RevenueCat Developer Advocate, and host of the Sub Club podcast — to tal...

49:43May 11, 2026

🚀 He built a system to scale to 4,000 AI video ads/month: with Patrick Stuart-Constant 🤖📈

🚀 In this episode, I’m joined by Patrick Stuart-Constant, who has been building AI-driven creative systems long before it became mainstream...

37:30Apr 30, 2026

🧠 How to unlock player psychology to build better ads with Bastian Bergmann, Co-founder // COO at Solsten 💎

Our guest today is Bastian Bergmann, Co-founder and COO of Solsten. In this episode, he shares how psychology can revolutionize game marketi...

27:56Feb 20, 2025

🔋How AI is transforming creative production with John Gargiulo, founder of Airpost.ai 🔦

In this episode, John Gargiulo, founder of Airpost.ai, explores how AI is revolutionizing creative advertising. From transforming raw footag...

24:16Jan 21, 2025

🥇Going for Gold: 3 Paths to Hit 10% Day 365 Retention💰

In this episode, we dive into the elusive goal of achieving a 10% Day 365 retention rate in mobile apps. With so few apps reaching this mile...

3:37Nov 11, 2024

🔦What really drives conversions & performance? Spoiler: It’s not context 🎈

In this episode, we explore the limitations of contextual targeting in mobile advertising. While matching ads with relevant content sounds p...

2:20Nov 4, 2024