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Welcome to the Mobile User Acquisition Show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. Each episode includes stra...
🚀 In this episode, I’m joined by Patrick Stuart-Constant, who has been building AI-driven creative systems long before it became mainstream...
Our guest today is Bastian Bergmann, Co-founder and COO of Solsten. In this episode, he shares how psychology can revolutionize game marketi...
In this episode, John Gargiulo, founder of Airpost.ai, explores how AI is revolutionizing creative advertising. From transforming raw footag...
In this episode, we dive into the elusive goal of achieving a 10% Day 365 retention rate in mobile apps. With so few apps reaching this mile...
In this episode, we explore the limitations of contextual targeting in mobile advertising. While matching ads with relevant content sounds p...
In this episode, we explore why early-stage founders should resist the temptation to diversify their ad spend across too many channels. Whil...
In this episode, we dive into the complexities of incrementality testing in digital marketing. While measuring incrementality is widely reco...
In this episode, Anton Bernstein unpacks the strategies behind building thriving virtual communities and empowering creators on platforms li...
In this episode, Marcus Burke unpacks the strategies behind optimizing Meta ads for subscription apps. Marcus explains how creative types li...
Join us on the Mobile User Acquisition Show's Mobile Spotlight segment as we welcome Rashad Häsänli, game lead at DieNo Games. In this...
In this episode, we welcome Mike Taylor, an AI and prompt engineering expert. Mike shares his insights on the five key principles of prompt...
Today’s episode is from a webinar we hosted with Alexei Chemenda from Poolday.ai. We talk about our playbooks—Alexei's and mine—and go...
Our guest today on the Mobile Spotlight segment of the Mobile User Acquisition Show is Jan van Lamoen, a Senior Producer at SOFTGAMES. In th...
We’re diving into one of the major announcements from WWDC 2024: Apple’s introduction of Add Attribution Kit, or AAK, which is set to replac...
In today's episode, I'm going to talk through some of the strategies we recommend and use on our team for competitive analysis and...
In today’s mini episode, I’m going to discuss three pitfalls that many advertisers fall into and three things they need to look out for whil...
In this episode we dive into the sometimes frustrating mechanics of how Meta allocates spend between ads in an ad set - and what we recommen...
In this podcast episode, I discuss a common issue in ad account management known as “asset stuffing.” This occurs when advertisers place all...
In today’s episode, we talk about how Meta isn't a single monolithic channel - and how to unbundle its different placements. Check out...
In this episode we talk about the similarities between hook rates and d1 retention - and share how hooks can be akin to ‘activation’ for a v...
All the cool kids want to optimize their hook rates. Yes, hook rates matter - yet it’s critical to be mindful of nuances in measuring hook r...
Today’s episode is a recording of a webinar on Gaming UA Strategies for a Gen-AI World 2024 and beyond featuring Niels Beenan, Strategic Par...
In this episode, we delve into the intricacies of Google UAC strategies on iOS post Apple's introduction of App Tracking Transparency (...
In this episode, Lisa breaks down why traditional, one-size-fits-all retention tactics just don't cut it - and talks about how Klarna t...
Today’s episode is from a private interview that I did for someone in the investment community who was curious about some of the dynamics dr...
We’ve seen THOUSANDS of UGC scripts: and oftentimes the fix for verbose scripts is simple. ✂️ Take every adjective. 📝 Strike it out. ❌ Prof...
Our guest today is Alexei Chemenda, Founder and CEO at Poolday.ai, a platform that uses AI actors to generate videos for TikTok. In today’s...
In this episode, we explore and discuss AEM(Aggregated Event Measurement) from Meta, which has been a key solution to data delays and clarit...
Our guest today is Nataliia Drozd, Marketing and UA Lead at Fabulous. Nataliia’s previous episode with us has remained one of the most popul...
In this episode, we talk about the fine balance that creatives have to strike between appealing to algorithms and appealing to humans - and...
Our guest today is Ekaterina Gamsriegler, Head of Growth and Marketing at Mimo – an app that helps people learn coding. In today’s episode,...
🚀 We’re excited to share insights from our latest webinar "Winning Q1: Maximizing Post-Holiday Subscription App Growth" with Singular and R...
This episode is part of the “Retention Club”, our series of episodes on Retention & Reengagement, co-produced with the team at Adikteev. Our...
In this episode, we explore the nuances of ROAS optimization, a key tactic that prioritizes high-value purchasers for targeted campaigns. Ho...
Our guest in today’s episode is Matt Emery, Product Manager & Consultant at Turbine Games Consulting. Matt has extensive experience with ove...
Sandra Schneider is the Senior Director of Apps Beyond Games at Unity. Sandra is responsible for ensuring that the company's Users Acqu...
Our guest today is Cantuğ Sugün , Marketing Team Lead at Codeway Studios. In this episode, Cantuğ takes us behind the scenes of the world’s...
Today’s episode is the recorded version of the first live episode of the Mobile User Acquisition Show that took place at the App Promotion S...
Thanks for tuning in all through 2023. We look forward to 2024!
🚀 How much does a billion-dollar game spend on marketing? Monopoly Go won't tell us, but we did some sleuthing to come up with some es...
Today’s guest is Martin Macmillan , Founder and CEO of Pollen VC. In today’s episode, he talks about measuring the financial impact of UA sp...
Our guest today is Yevhen Tarasenko, a mobile growth strategist with more than 10 years of experience. He currently works with Fabulous as t...
Our guest today is Sami Biçer , Growth Manager at MagicLab. In this episode, we'll embark on a journey into the world of ad monetizatio...
In this episode, we dissect the impact of Black Friday on the gaming industry. We dig into the data from Sensor Tower to explore and underst...
Our guest in today’s episode is Božo Janković, Head of Ad Monetization at GameBiz Consulting. Today, on the Mobile Spotlight segment of the...
Today’s episode is part of the Mobile Spotlight Series with Atishay Jain, Associate Director at Splashlearn as our guest. In this episode At...
Our guest in today’s episode is Amy Monier, former Director of Product Marketing at Zynga and founder at Appspand, an app marketing agency f...
Our guest today is Joakim Achrén, a gaming industry veteran with a remarkable journey. He's the Founder of Elite Game Developers and Ge...
Is creative testing on Meta always a good idea? Not necessarily, especially for accounts grappling with specific financial constraints, even...
This episode examines the potential of SDK Ad Networks for subscription apps. With the continuing challenges with SKAN’s data obfuscation, i...