The inner workings of internet fame - with Sophia Yeh(Influencer Manager) & Adam Hadi(VP of Marketing at Current)

Today's is a unique episode. I have two amazing guests to offer two different perspectives about a theme that I've always been very very fascinated by - influencer marketing, and the economics of internet fame. Sophia Yeh(aka Sophia Beatbox, or Sophia Kiddbeatz) is a YouTuber and influencer manager. Sophia literally grew up with Youtube. She started making videos in high school, and really took off on the Youtube platform as a teenager making these really cool beatboxing videos. After growing her presence on Youtube for a number of years, she moved over to the business side of influencer marketing - in helping influencers strike deals with brands. Adam Hadi is the VP of Marketing at Current, and is known as one of the foremost experts in the world at influencer marketing, particularly for mobile apps. Adam began his career as an economist at the Bureau of Labor Statistics, and made his way into mobile app marketing for The Topps Company, in which capacity he stumbled upon the wild world of influencer marketing. Since then, he's headed up marketing for leading apps such as Draft, Quidd and now Current - and advised a host of other apps on influencer marketing. Between them, Adam & Sophia bring very unique perspectives on influencer marketing - on what it's like to be an influencer, on what it takes to grow an audience as an influencer, on the unique and peculiar challenges of being a creator and a businessperson, on how deals are made on influencer marketing platforms - and so much more.

You can listen to The inner workings of internet fame - with Sophia Yeh(Influencer Manager) & Adam Hadi(VP of Marketing at Current) online on Radio and Podcast. Open the player on this page to stream the available audio.

The inner workings of internet fame - with Sophia Yeh(Influencer Manager) & Adam Hadi(VP of Marketing at Current) is an episode from The How Things Grow Podcast by Shamanth Rao.

This episode is 50:47 long.

This episode was published on Apr 29, 2019.

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