Revolve's Raissa Gerona: We're in the early years of influencer marketing

Influencer marketing is far from a new concept. Online fashion and beauty retailer Revolve has spent nearly a decade building a massive influencer marketing program, eventually creating an in-house team dedicated to influencer strategy. For Raissa Gerona, Revolve's chief brand officer, it's exciting that the rest of the retail world is beginning to catch up. On this week's episode of The Glossy Podcast, Hilary Milnes sits down with Gerona live at Shoptalk 2019 to discuss how Revolve built its brand through influencers, why Snapchat isn't for the company and what untapped potential remains in the influencer marketing space.

You can listen to Revolve's Raissa Gerona: We're in the early years of influencer marketing online on Radio and Podcast. Open the player on this page to stream the available audio.

Revolve's Raissa Gerona: We're in the early years of influencer marketing is an episode from The Glossy Podcast by Glossy.

This episode is 29:56 long.

This episode was published on Mar 27, 2019.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from The Glossy Podcast when more episodes are available from the podcast feed.