Banana Republic CMO Mary Alderete: 'You have to be fast to be culturally relevant'

For Banana Republic CMO Mary Alderete, it's an exciting time to be in brand marketing. Alderete, who first worked at the company as a senior director of marketing in the early 2000s, left and returned a decade later, motivated by the challenge of developing a connection between Banana Republic and newer generations. She is now working with the brand's in-house creative agency to experiment with new storytelling formats and lean into influencer marketing, with NFL star Jared Goff as the newest edition to the current influencer roster. The goal, across the board, is to be part of the conversation. On this week's episode of The Glossy Podcast, Hilary Milnes sits down with Alderete to discuss Banana Republic's evolving media strategy, the ways it's marketing invisible technology and the perks of keeping processes in-house.

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Banana Republic CMO Mary Alderete: 'You have to be fast to be culturally relevant' is an episode from The Glossy Podcast by Glossy.

This episode is 32:35 long.

This episode was published on Apr 24, 2019.

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