Summer Reissue: How Auckland FC aced (almost) everything – including its media strategy

The Fold is taking a break over summer. We’ll be back soon with new episodes but, until then, here’s one of our favourites from 2025: Nick Becker is an Aucklander who spent 15 years in the UK, much of it in key roles with huge EPL teams Arsenal and Manchester City, before a spell in Melbourne. He returned home to launch the city’s first professional football team in more than a decade – one which overcame early doubts to become a phenomenon right out of the gate. He joins Duncan Greive on The Fold to talk about the decision to let a documentary crew film their first season, how to build fan engagement and delve into the complexities of reach versus reward in sports rights. This episode was originally published on July 15 2025. Learn more about your ad choices. Visit megaphone.fm/adchoices

You can listen to Summer Reissue: How Auckland FC aced (almost) everything – including its media strategy online on Radio and Podcast. Open the player on this page to stream the available audio.

Summer Reissue: How Auckland FC aced (almost) everything – including its media strategy is an episode from The Fold by The Spinoff.

This episode is 42:18 long.

This episode was published on Dec 29, 2025.

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