Radio and PodcastRadio and PodcastLive Radio & Podcasts
First t-shirts, then podcasts, now the world: the story of YOUKNOW artwork
News & Politics

First t-shirts, then podcasts, now the world: the story of YOUKNOW

The Fold by The Spinoff

Mar 30, 202638:34News & Politics

Joe Webb was working as a coder when he printed a t-shirt at a mate’s house. Within a few years YOUKNOW had become a ubiquitous brand, thanks to their knack for creating social content which created a real sense of commu...

About This Episode

First t-shirts, then podcasts, now the world: the story of YOUKNOW is an episode from The Fold by The Spinoff. Joe Webb was working as a coder when he printed a t-shirt at a mate’s house. Within a few years YOUKNOW had become a ubiquitous...

Podcast

This episode belongs to The Fold.

Listen Online

Use the player on this page to stream the episode online.

Episode Details

Published Mar 30, 2026, 38:34 long, audio available.

Related Episodes

Continue listening to more episodes from The Fold.

Questions About This Episode

What is First t-shirts, then podcasts, now the world: the story of YOUKNOW about?

Joe Webb was working as a coder when he printed a t-shirt at a mate’s house. Within a few years YOUKNOW had become a ubiquitous brand, thanks to their knack for creating social content which created a real sense of community. Then in 2023 he repeated the trick in a whole new paradigm, launching The Morning Shift as a daily podcast to overnight success. He joins Duncan Greive on The Fold to talk about the challenges of running these two businesses, what made each click – and why the future of the media side is aiming global. Learn more about your ad choices. Visit megaphone.fm/adchoices

Where can I listen to First t-shirts, then podcasts, now the world: the story of YOUKNOW?

You can listen to First t-shirts, then podcasts, now the world: the story of YOUKNOW online on Radio and Podcast. Open the player on this page to stream the available audio.

Which podcast is First t-shirts, then podcasts, now the world: the story of YOUKNOW from?

First t-shirts, then podcasts, now the world: the story of YOUKNOW is an episode from The Fold by The Spinoff.

How long is this episode?

This episode is 38:34 long.

When was this episode published?

This episode was published on Mar 30, 2026.

Can I save First t-shirts, then podcasts, now the world: the story of YOUKNOW for later?

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Are there related episodes from The Fold?

Yes. This page shows related episodes from The Fold when more episodes are available from the podcast feed.

Quick Answers About This Episode

Where can I listen to First t-shirts, then podcasts, now the world: the story of YOUKNOW?

You can listen to First t-shirts, then podcasts, now the world: the story of YOUKNOW on this page when the episode audio is available from the podcast feed.

Which podcast is this episode from?

First t-shirts, then podcasts, now the world: the story of YOUKNOW is from The Fold by The Spinoff.

What are the episode details?

Published Mar 30, 2026 and 38:34 long