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First t-shirts, then podcasts, now the world: the story of YOUKNOW

The Fold by The Spinoff

Mar 30, 202638:34News & Politics

Joe Webb was working as a coder when he printed a t-shirt at a mate’s house. Within a few years YOUKNOW had become a ubiquitous brand, thanks to their knack for creating social content which created a real sense of commu...

About This Episode

First t-shirts, then podcasts, now the world: the story of YOUKNOW is an episode from The Fold by The Spinoff. Joe Webb was working as a coder when he printed a t-shirt at a mate’s house. Within a few years YOUKNOW had become a ubiquitous...

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Episode Details

Published Mar 30, 2026, 38:34 long, audio available.

Questions About This Episode

What is First t-shirts, then podcasts, now the world: the story of YOUKNOW about?

Joe Webb was working as a coder when he printed a t-shirt at a mate’s house. Within a few years YOUKNOW had become a ubiquitous brand, thanks to their knack for creating social content which created a real sense of community. Then in 2023 he repeated the trick in a whole new paradigm, launching The Morning Shift as a daily podcast to overnight success. He joins Duncan Greive on The Fold to talk about the challenges of running these two businesses, what made each click – and why the future of the media side is aiming global. Learn more about your ad choices. Visit megaphone.fm/adchoices

Where can I listen to First t-shirts, then podcasts, now the world: the story of YOUKNOW?

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Which podcast is First t-shirts, then podcasts, now the world: the story of YOUKNOW from?

First t-shirts, then podcasts, now the world: the story of YOUKNOW is an episode from The Fold by The Spinoff.

How long is this episode?

This episode is 38:34 long.

When was this episode published?

This episode was published on Mar 30, 2026.

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Are there related episodes from The Fold?

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Where can I listen to First t-shirts, then podcasts, now the world: the story of YOUKNOW?

You can listen to First t-shirts, then podcasts, now the world: the story of YOUKNOW on this page when the episode audio is available from the podcast feed.

Which podcast is this episode from?

First t-shirts, then podcasts, now the world: the story of YOUKNOW is from The Fold by The Spinoff.

What are the episode details?

Published Mar 30, 2026 and 38:34 long