#279: The Process(es) of Analytics (We Have Thoughts)

What is "process" in analytics? On the one hand, it can be seen as a detailed sequence of minutia by which anything that needs to be repeated in the world of analytics gets carried out in a structured and consistent manner. On the other hand, that's the sort of definition that strikes terror and rage in the hearts of many souls. Some of those souls are co-hosts of this podcast. Even the more process-oriented co-hosts bristle at such a definition (but for different reasons). So, what ARE some of the core processes in analytics? And, what is the appropriate balance between establishing a prescriptive structure and leaving sufficient flexibility to allow human judgment to adapt a process to fit specific situations? Those are the sorts of questions tackled on this episode, which was released on time with all of its underlying component parts thanks to a reasonably robust…process. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page .

You can listen to #279: The Process(es) of Analytics (We Have Thoughts) online on Radio and Podcast. Open the player on this page to stream the available audio.

#279: The Process(es) of Analytics (We Have Thoughts) is an episode from The Digital Analytics Power Hour by Tim Wilson.

This episode is 01:01:28 long.

This episode was published on Sep 2, 2025.

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