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The Digital Analytics Power Hour

Tim Wilson

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Ready any business magazine and y...

Episodes

20 of 317 episodes

#306: Decision Support Has Been the Point All Along

Before there was BI, there were "decision support systems." Somewhere along the way, we seem to have quietly dropped the "decision support"...

45:43Sep 15, 2026

#305: Personal Interest + Analytics Chops = Career?

Stephen Follows has spent 15 years turning film-industry curiosity into a career — asking questions like how much movies really earn, why po...

01:04:10Sep 1, 2026

#304: I Can Haz AI?

Everyone's posting their AI projects online like proud pet owners sharing videos of their cat doing something marginally impressive — cute,...

01:07:42Aug 18, 2026

#303: Funnels Assume Progress. Barriers Recognize Reality.

Twenty years of digital marketing created something of a monster: companies poured enormous investment into analytics teams, MarTech stacks,...

01:03:58Aug 4, 2026

#302: It Was a Dark and Stormy Insight...

Here's a question analysts almost never ask themselves before walking into a room: why am I actually here? Not "because it's the weekly meet...

01:08:09Jul 21, 2026

#301: It Turns Out Analysts Are Natural AI Crafters

There's a certain type of person who first encounters Excel and, instead of running in terror, leans in and grins. Rob Collie has spent his...

01:16:34Jul 7, 2026

#300: Are Semantic Layers Really Necessary?

If you've ever poured months into building a semantic layer only to watch it become shelfware the moment the business pivoted, Jacob Matson...

58:10Jun 23, 2026

#299: AI Can (Help) Build the Dashboard. It Can't Build the Buy-In.

There are roughly a thousand ways to roll out a new analytics platform, a BI tool migration, or an AI initiative to your organization. Most...

01:00:46Jun 9, 2026

#298: Listener Questions Answered Live from Marketing Analytics Summit!

Picture this: four analytics professionals, one live audience, a bunch of submitted questions, and absolutely no filter when it comes to sha...

52:18May 26, 2026

#297: Durable Wisdom in an Age of AI Slop

What do colors, soup kitchens, and mountain climbing have in common? They're all part of the mental models that have shaped how we think abo...

01:06:03May 12, 2026

#296: Avoiding Major Oopsies: Twyman's Law, Intuition, and Valuing Accuracy Over Precision

What do diamond ring shopping, Uber pricing psychology, and active user metrics gone wrong have in common? They all highlight our complicate...

01:04:05Apr 28, 2026

#295: Research and Analytics: the Peanut Butter and Chocolate of Data?

Research and analytics: are they more like peanut butter and chocolate, or more like oil and water? On this episode, we dig into the surpris...

01:09:29Apr 14, 2026

#294: Adapting an Analytics Team to an AI World

AI is moving fast. But so is life. AI is widely recognized as a must-adopt technology, but how and where are data workers expected to find t...

01:08:00Mar 31, 2026

#293: Tool Selection and the Unhelpfulness of Feature Comparisons

The one rule about the Analytics Power Hour is that we don't talk about specific tools. But that doesn't mean we won't talk about tool SELEC...

01:05:33Mar 17, 2026

#292: AI Without Adult Supervision with Aubrey Blanche

As Kevin McCallister once taught us: just because the house is still standing doesn't mean everything's under control. Everyone's racing to...

01:04:17Mar 3, 2026

#291: The Data Work that Lives in the Shadows

We know what the work of the data practitioner is, right? It's everything from managing data ingestion to data governance to report developm...

01:02:38Feb 17, 2026

#290: Always Be Learning

From a professional development perspective, you should always be learning: listening to podcasts, reading books, connecting with internal c...

01:06:17Feb 3, 2026

#289: The Imperative of Developing Business Acumen

That darn data. It's so complicated and fragmented and gap-filled and noisy that no amount of time is ever enough to truly get to the bottom...

01:10:15Jan 20, 2026

#288: Our LLM Suggested We Chat about MCP. Kinda' Meta, No?

If there's one thing that we absolutely knew would be coming along with the increased interest and use of AI, it would be… more acronyms! An...

01:00:39Jan 6, 2026

#287: 2025 Year in Review

It's the most…won…derful…tiiiiime…of the year! And by that, we mean it's the time of the year when we sit back, look at each other, and ask,...

01:00:49Dec 23, 2025