Why are my landing pages not converting?

Most people encounter your brand through landing pages. But in the excitement of showing off (as you should), you may be tempted to go overboard… and end up forgetting about the people on the other side—your customers! In this episode, Hasita and Subha discuss what actually makes a landing page effective and how brands should approach making one. 02:23 What exactly is a landing page and what is it supposed to do? 05:10 What do users look for in a landing page? And what do they absolutely NOT want to encounter in one? 08:04 How can I toe the line between explaining my services adequately and not overwhelming users with information? 16:30 What should I avoid while creating a landing page? (The don’ts of creating one) 19:12 At what point (and from whom) should I take feedback about my landing page? 25:58 Topic-Al: The advent of AI writing tools and why we find it so appealing. Hit that big follow/

You can listen to Why are my landing pages not converting? online on Radio and Podcast. Open the player on this page to stream the available audio.

Why are my landing pages not converting? is an episode from The Damn Good Marketing Podcast by by Hasita and Subha.

This episode is 33:16 long.

This episode was published on Dec 21, 2022.

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