Content Marketing: Expectations vs. Reality

Ever wondered if social media is evolving faster than you can keep up? Join Subha Chandrasekaran and Hasita Krishna on the "Damn Good Marketing" podcast as they explore the ever-changing world of content creation. Is marketing changing, or are business owners overwhelmed by the pace of change? From the allure of AI to the pitfalls of over-marketing, they discuss the challenges faced by businesses today. Tune in for insights on simplifying content creation, achieving marketing sanity, and finding your brand's true voice in the modern marketing landscape. IN THIS EPISODE (00:00) What is a thread? (02:12) Thinking thoughts based on medium (03:23) Challenges of needing to be present everywhere (05:13) Disillusionment in content creation (06:08) Using AI for content creation (07:22) Social media optimization (08:33) Self-awareness in content marketing (11:10) Prioritising customer experience (15:16) Case study - Yoga bar (18:29) Content creation - a challenge? (20:16) Topical segment - Apple's marketing (23:49) It's okay to not jump into new things Your Hosts Hasita Krishna is a marketing strategist and the founder of Motley Crew. She's best known for introducing comic strips to the world of cybersecurity, creating Spotify playlists involving lathe machines, and other marketing shenanigans that we all need to get up to, but usually don't. Motley Crew is the marketing and communications muscle powering next-gen B2B startups in the AI, HealthTech, Aerospace, Manufacturing, and Software Services sectors. Reach out to us for strategy workshops, execution, and team training. contact@motleycrew.in Subha C is the founder of RainKraft, and as a business owner, asks the marketing questions that we all want to, but usually don't. She is an ICF-certified leadership and career-growth coach with over 22 years of experience (corporate & entrepreneurial) leading people and businesses to explore their potential. Prior to this, she held senior leadership positions in Citi India. — This podcast is powered by CrazyTok: We help experts become influencers by helping launch, produce and grow your custom-branded audio and video podcast channels. Find us on our Website , LinkedIn and Instagram This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com

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Content Marketing: Expectations vs. Reality is an episode from The Damn Good Marketing Podcast by by Hasita and Subha.

This episode is 25:08 long.

This episode was published on Sep 20, 2023.

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