What’s my first step in building a personal brand?

Is Elon Musk a gifted man of science or an evil genius? The answer to the question depends entirely on your perception, a perception that is central to his personal brand. In the context of brand marketing, you absolutely cannot leave a room without hearing the word 'personal brand' casually thrown around. And yet, why isn't everyone successful at building one? In marketing, we always say, 'If it were that easy, it would have been done already." Brand building takes time, effort, and energy most of all. It isn't that one instance of showing up and posting something online, but about having the energy to do it over and over again. And then some. But what exactly is the process for building a solid personal brand? And if you're a founder, should it be the same as your company brand? 2:28 Whether you realize it or not, you already have a personal brand. But is it the one you want? 6:36 Celebrities are now launching products leveraging their personal brand. Why would you buy from one, but not from the other? 10:34 Authenticity- that oft-overused word. You need to be authentic, but authenticity is not the same as transparency. 12:35 A company's narrative could be a combination of the founders' personal brands, but the messaging needs to be harmonized across both, or you end up in a bit vat of soup like the good folks at Byju's. 18:45 Personal brands are built through story-telling. But can your story enrich others? How Resse Witherspoon became a millionaire all over again, by starting a book club. 22:46 Topic-Al: Action time: Learning from recent flops, successes, and things that make you go 'hmm, maybe that isn't the best way to go about building a personal brand!' Hit that big follow/

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What’s my first step in building a personal brand? is an episode from The Damn Good Marketing Podcast by by Hasita and Subha.

This episode is 31:45 long.

This episode was published on Dec 7, 2022.

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