Is there a right way to do email marketing?

Emails, emails everywhere, not a single one worth reading. Out of 50 emails of all shapes, forms, and varieties, we receive each day, we probably read one. The recipe for a good email consists of some ingredients- like understanding exactly who you want to speak to, knowing in depth the subject you're writing about, and giving people the 'hook' so they have a reason to pay attention. In this episode, we discuss why this simple recipe often goes bad, and what we can do about it. [02:06] - [6:38] Email drip campaigns and cold emails, how many to send, and when to end them. [07:50] - [10:58] Styles of emailing, whether you should include images and GIFs, and how to write for a mobile reader. [10:59] - [12:06] That thing that no one talks about- email analytics and vanity metrics, and why open rates probably don't mean much. [12:06] - [16:08] Intentionality in emails, and why sending 10 good emails is better than 100 random ones. [16:09] - [16:45] Should you or should you not run a festive email campaign? [16:45] - [22:50] The recipe for the perfect email communication piece, from 10 years as a copywriter [22:50] - [24:10] Subscription emailers, and what it takes to monetise them. [24:10] Topic-Al A transcript of this episode is available at Hit that big follow/

You can listen to Is there a right way to do email marketing? online on Radio and Podcast. Open the player on this page to stream the available audio.

Is there a right way to do email marketing? is an episode from The Damn Good Marketing Podcast by by Hasita and Subha.

This episode is 29:32 long.

This episode was published on Nov 23, 2022.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from The Damn Good Marketing Podcast when more episodes are available from the podcast feed.