Building communities, sharing stories, and making marketing beautiful

Have you ever struggled to articulate what your brand stands for? Or wondered how to not just be, but also sound authentic online? In this episode Hasita and Kushal Menghrajani, Chief Creative Officer at The Experience Co, walk you through a quick exercise in how to do it right. They also discuss community, storytelling and content creation, with a fun aside into how Kush won the Bira account from amongst hundreds of contenders! Our Guests Kushal (Kush) Menghrajani is the Chief Creative Officer at The Experience Co and Director and Curator at The Beachhouse Project. Prior to this, he’s been a writer, brand film-maker, social media strategist and content specialist. In This Episode (02:08) What is storytelling (05:51) Community vs tribes and social media (12:58) Standout brands (17:41) Self-branding and overcoming imposter syndrome (21:06) A short exercise in describing your own brand (28:37) Establishing a perpetual content cycle (32:50) Micro-content and ‘chasing’ algorithms vs long form content (40:04) How Kush won the Bira marketing account (43:54) How the Ragini MMS movie script was pitched Hit that big follow/

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Building communities, sharing stories, and making marketing beautiful is an episode from The Damn Good Marketing Podcast by by Hasita and Subha.

This episode is 49:04 long.

This episode was published on Feb 1, 2023.

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