
133: New Beginnings for The Creative Hustler team!
Jan 25, 2019 - 42:49
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What's Up, Creative Hustlers! Steven & Melissa here. Today, from 9000ft in elevation in the Colorado Rockies, we're talking with Doberman Dan -- The Renegade Entrepreneur. He's an A-list copywriter, 3 time best selling a...
119: Old Online Model versus the New Online Model with Doberman Dan is an episode from The Creative Hustler Podcast by Steven Picanza. What's Up, Creative Hustlers! Steven & Melissa here. Today, from 9000ft in elevation in the Colorado Rock...
This episode belongs to The Creative Hustler Podcast.
Use the player on this page to stream the episode online.
Published Jun 26, 2018, 45:54 long, audio available.
What's Up, Creative Hustlers! Steven & Melissa here. Today, from 9000ft in elevation in the Colorado Rockies, we're talking with Doberman Dan -- The Renegade Entrepreneur. He's an A-list copywriter, 3 time best selling author as well as being a musician and composer. [00:00] This episode is brought to you by your interum CMOs, Latin & Code . [00:16] What's up Creative Hustlers! [00:45] This episode is sponsored by SEMRush! Don't forget to get your 14 day free trial! [01:19] More about Dan and why he's a Creative Hustler. [03:15] Dan's value proposition and what he brings to the table. [05:00] Dan's path to entrepreneurship. [08:25] What is direct response marketing? [09:30] Direct Response vs. Direct Marketing. [12:00] Marketing & Branding is an ideal marriage. [13:08] Working with your partner when you're in two different focuses. [15:47] What is the "old online" model versus the "new online" model. [20:50] Instead of attracting people with a free report, Dan is just pushing the sale. [21:53] How this New Online strategy has changed Dan's business. [25:00] You buy or you disappear. That's it. [25:50] Dan's conversions for his book are about 20% [26:55] Dan has a "Are you Sure?" down-sell, with 4% conversion. [28:40] Dan is focused on his book offer, but he's got special offers for his "knights". [29:47] How is the retention for Dan's membership site? [30:31] Dan is currently using ThriveCart and Drip. [32:30] What marketing channels were NOT working for Dan. [33:38] Throwback example of a bad marketing channel from Dan's past and a lesson. [36;08] No matter how good your stuff is doing in ONE media, every new media is a new test! [38:00] Dan has gone legally bankrupt once, and technically bankrupt 4 more times for his hustle. [39:16] Dan would have coffee with his great-grandfather. [43:55] Where Dan lives on the internet. [45:25] Don't forget to visit us at TheCreativeHustler.com and LatinandCode.com ! And leave us a review on iTunes! [45:33] Peace Out, Creative Hustlers! [45:39] Melissa's Moment of Hustle Contact: DobermanDan.com Doberman Dan's Podcast: Off The Chain
You can listen to 119: Old Online Model versus the New Online Model with Doberman Dan online on Radio and Podcast. Open the player on this page to stream the available audio.
119: Old Online Model versus the New Online Model with Doberman Dan is an episode from The Creative Hustler Podcast by Steven Picanza.
This episode is 45:54 long.
This episode was published on Jun 26, 2018.
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You can listen to 119: Old Online Model versus the New Online Model with Doberman Dan on this page when the episode audio is available from the podcast feed.
119: Old Online Model versus the New Online Model with Doberman Dan is from The Creative Hustler Podcast by Steven Picanza.
Published Jun 26, 2018 and 45:54 long