Easy Analytics for Marketers by Marketers with Ali & Anamika

What's Up, Creative Hustlers! Steven here. Today, we're chatting with Ali & Anamika co-founders at Improvado , a data aggregation platform built for marketers, by marketers. [00:00] The Creative Hustler podcast is brought to you by your interim CMOs, Latin & Code . [00:18] What's up, Creative Hustlers? [00:45] If you're overwhelmed with your marketing, check out The Agency Guy for strategic advice and support. [01:10] Today we're chatting with Ali and Anamika. [01:30] Why Ali and Anamika are Creative Hustlers. [02:53] Hustling their way into where they want to be. [03:35] What is Improvado anyway? [04:29] Melissa loved the platform and found it very user-friendly, and Hailey Friedman talked to us about it previously. [05:30] Improvado just got $3 million in funding and where is it going to take the platform? [06:40] How Improvado reached their target market. [08:06] Where does Improvado stack up against some of the big players in the MarTech space? [09:15] Improvado is a middleware solution - it enhances the other software. [10:35] Improvado is always looking for new integrations, and they've already got over 50. [11:55] How Improvado keeps company culture with a U.S office and a Russia office and employees all over? [13:50] Improvado is a company that doesn't sleep in order to work together at different times. [15:00] Improvado is looking to expand to a middle ground, like Europe in the future. [16:03] More about Improvado's goal & mission and how it's ingrained in the company. [18:07] What Ali and Anamika are most excited about for 2019! [18:40] Improvado is looking towards 500 API, and including CRM platforms. [19:30] Most of Improvado leads come from unpaid work employees like Hailey do. [20:16] What does Growth Hacker mean to you? [21:09] For example, looking for angry customers on Twitter. [21:22] What does Improvado mean? [22:13] We should've googled that before we picked it! [22:40] Ali and Anamika would have coffee with Elon Musk. [24:30] That's a Wrap Creative Hustlers. [25:01] Where Ali & Anamika live on the internet. [25:30] Don't forget to connect with us at TheCreativeHustler.com and LatinAndCode.com , and please leave us a review on iTunes or Sticher! [25:42] Peace Out, Creative Hustlers [25:45] Melissa's Moment of Hustle Connect With Ali and Anamika: Sales@improvado.io

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Easy Analytics for Marketers by Marketers with Ali & Anamika is an episode from The Creative Hustler Podcast by Steven Picanza.

This episode is 26:00 long.

This episode was published on Nov 8, 2018.

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