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What Racing Wienermobiles Can Teach Every Marketer with Todd Kaplan (Kraft Heinz) artwork
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What Racing Wienermobiles Can Teach Every Marketer with Todd Kaplan (Kraft Heinz)

The CMO Podcast by vYve Productions

Jul 29, 202600:43:43Business

Six Oscar Mayer Wienermobiles racing around the Indianapolis Motor Speedway. It may sound like a publicity stunt, but for Todd Kaplan, it was something much bigger: a reminder that great marketing should surprise people,...

About This Episode

What Racing Wienermobiles Can Teach Every Marketer with Todd Kaplan (Kraft Heinz) is an episode from The CMO Podcast by vYve Productions. Six Oscar Mayer Wienermobiles racing around the Indianapolis Motor Speedway. It may sound like a publi...

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Published Jul 29, 2026, 00:43:43 long, audio available.

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