#242 - Fish & Chip Shop Reality Check: Stable Cod Prices, Smarter Menu Psychology

It's the first full-squad catch-up of the year. We cover how January trade really played out, David Miller's fish and potato market update (including why cod prices look stable for now), and why "cheaper alternative species" marketing often backfires. We also get practical on price anchoring, portion strategy, and why Just Eat/Deliveroo can add incremental sales if you price it properly. Plus: how to win younger customers without bloating the menu—and a TikTok hiring test that delivered 75 applications in a day. Download your FREE copy of the Fish & Tips E-Book and boost your business today. Ceres Facebook Page Ceres Podcast 📮 Join the Ceres email list to keep updated and get monthly offers.

You can listen to #242 - Fish & Chip Shop Reality Check: Stable Cod Prices, Smarter Menu Psychology online on Radio and Podcast. Open the player on this page to stream the available audio.

#242 - Fish & Chip Shop Reality Check: Stable Cod Prices, Smarter Menu Psychology is an episode from The Ceres Podcast by Stelios Theocharous.

This episode is 01:37:05 long.

This episode was published on Feb 17, 2026.

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