#171: Sales and the Science of Decision Making

Dr. Terry Wu and Jeff look at the brain connection between emotion and decision making. We know that a purchase decision is made from a place of emotion and the brain then justifies that with logic, but how? Dr. Wu explains how the brain connections take place and when you understand that as a salesperson, you can help your customer in their purchase process. ===================================== Get your sales question answered on The Buyer's Mind podcast! Email us at ask@jeffshore.com or give us a call at (844) 547-4673 Extension 1. Want more of Jeff Shore's advanced sales strategies ? Visit to download free sales tools & resources. Or come join the Jeff Shore Community on Facebook =====================================

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#171: Sales and the Science of Decision Making is an episode from The Buyer's Mind: Sales Training with Jeff Shore by Paul Murphy.

This episode is 33:56 long.

This episode was published on Jun 3, 2020.

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