Build Authority, Not Noise: The Smarter Way to Market Your Business

The Business Behind Your Business by Paul Sweeney

May 12, 202631:58Business

Marketing often feels overwhelming for business owners — a constant cycle of trying new tactics, getting inconsistent results, and questioning what actually works. In this episode, Paul Sweeney sits down with Kae Wagner...

Related Episodes

Continue listening to more episodes from The Business Behind Your Business.

The Hidden Cost of People Problems

Sep 1, 2026 - 29:22

Most business owners know their people matter, but sales, customers, delivery and cash flow often take pr...

The Human Firewall: Your Best Defence Against Cybercrime

Aug 25, 2026 - 39:04

Most business owners think cybersecurity is a technology problem. They invest in software, antivirus prog...

The Growth Opportunities Hiding in Plain Sight

Aug 18, 2026 - 36:45

Most business owners think growth comes from more sales, more customers, or working harder. But what if s...

The Hidden Driver of High-Performing Teams: Collective Confidence

Aug 11, 2026 - 37:46

Why do some businesses with talented people and a clear strategy still struggle to get results? In this e...

The Signature Story: Turning Everyday Experiences Into Business Impact

Aug 4, 2026 - 32:22

Most business owners have valuable experiences, lessons, and insights to share, but many struggle to comm...

The Follow-Up Gap That's Costing Your Business Sales

Jul 28, 2026 - 44:48

Most business owners have heard that "the money is in the list." But building an email list is only the b...

Why Your Business Looks Strong—But the Numbers Don’t

Jul 21, 2026 - 32:31

Most business owners work hard, grow their revenue, and build something valuable—but still feel uncertain...

Small Steps, Big Momentum: How to Escape Business Overwhelm

Jul 14, 2026 - 37:04

When your business feels overwhelming, it’s easy to assume you need more discipline, more motivation, or...