What Actually Creates Freedom in Business
Most business owners start out chasing freedom — more time, more flexibility, and control over their life. But somewhere along the way, that...
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The Business Behind Your Business
Conversations to help your business grow and thrive. It's like having your own board of expert advisors in your pocket. Join your host Paul Sweeney and our team of expert advisors as we take...
The Business Behind Your Business Podcast Guide
Listen to The Business Behind Your Business, a Business podcast by Paul Sweeney. Stream 228 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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Browse this show under Business podcasts.
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Episodes
20 of 228 episodes
From Guesswork to Growth: Data-Driven Advertising That Works
If you’ve ever felt like your advertising is a gamble — spending money without knowing what’s going to work — this episode will change the w...
The Ripple Effect: How Your Leadership Shapes Team Culture
If you’ve ever felt like your team culture is “off” or that you’re carrying too much of the load as a business owner, this episode will give...
From Film to Business: The Storytelling Skills Every Owner Needs
If you’ve ever struggled to attract the right clients—or found yourself wasting time on enquiries that go nowhere—this episode is for you. I...
From 40 Pages to 1: A Better Way to Plan Your Business
Most business owners know they should have a plan—but too often, that plan ends up as a long document that’s created once and never used aga...
Build Authority, Not Noise: The Smarter Way to Market Your Business
Marketing often feels overwhelming for business owners — a constant cycle of trying new tactics, getting inconsistent results, and questioni...
Stop Chasing New Customers: How Email Drives Sustainable E‑Commerce Growth
If you’re running an e‑commerce business (or any business that relies on repeat customers) and feel like you’re constantly chasing the next...
Stuck in Referrals and Hope? Build a System That Delivers Leads on Repeat
If you’re a B2B business owner who relies heavily on referrals and finds yourself stuck in unpredictable cycles of feast and famine, this ep...
Why Buying a Business Can Beat Property (When You Do It Right)
Most business owners are told that property and passive investments are the safest way to build wealth. But what if buying the right busines...
From Founder-Dependent to Scalable: Closing the Accountability Gap
Many business owners believe their biggest challenges are rising costs, staffing issues, or external market pressures. But what if the real...
Losing 30% of Your Traffic? How AI Search Is Reshaping E‑Commerce
What if your products are great, your website looks professional, and your SEO has been solid for years — yet customers are quietly disappea...
Going Global: Smart International Patent Strategies
If you’ve built a great product or developed a powerful idea and are thinking about taking it global, one critical question quickly arises:...
Women, Wealth & Wellness: Redefining What True Wealth Really Means
What does true wealth really mean — and who gets to define it? In this episode of The Business Behind Your Business , host Paul Sweeney is j...
The Money Is in the Mailbox: How to Actually Win Business on LinkedIn
Most business owners open LinkedIn with a sense of dread. Cold pitches, generic messages, and wasted time have led many to believe the platf...
The Hidden Value Problem: How Creators and Businesses Lose (and Recover) Millions
In a digital world where it’s easier than ever to create and distribute content, many business owners and creators are unknowingly losing va...
Why Most Professionals Get the Jump to Business Ownership Wrong
Is it possible to build wealth and freedom without quitting your day job or sacrificing your family life ? In this episode of The Business B...
If I Gave You $250,000, Would Your Business Waste It?
What would actually happen if you injected $250,000 into your business tomorrow—would it create real value, or disappear into unfocused spen...
Thinking About a Private Equity Exit? Avoid These Costly Founder Mistakes
If you’re a business owner thinking about private equity, growth, or an eventual exit , this episode could save you years of stress — and po...
Franchising Without Losing Your Heart: How to Scale a Values-Led Business
What happens when you want to grow your business—but you refuse to lose its heart in the process? In this episode of The Business Behind You...
From Bottleneck to Freedom: How to Reclaim Your Time Without Slowing Growth
Most business owners don’t start their companies dreaming of 80-hour weeks, missed family milestones, and being trapped as the bottleneck —...