This Simple Marketing Mistake Cost Me $200,000

Most retailers assume that when customers are already buying, there's no need to market harder. In this episode, Salena shares the costly lesson she learned after treating busy seasons like "business as usual" instead of strategically maximizing every customer interaction. From missed upsell opportunities to poor inventory planning and passive selling, she reveals how retailers unknowingly leave money on the table during their busiest periods. You'll learn how to increase average order value, create strategic gift bundles, improve customer experience, and turn seasonal shoppers into long-term customers - without relying on heavy discounting. If you want your next busy season to be your most profitable yet, this episode will change how you think about promotions, planning, and customer buying behaviour. Ready to make your marketing work? Join the Marketing That Works Bootcamp here

You can listen to This Simple Marketing Mistake Cost Me $200,000 online on Radio and Podcast. Open the player on this page to stream the available audio.

This Simple Marketing Mistake Cost Me $200,000 is an episode from The Bringing Business to Retail Show by Salena Knight | Retail & Ecommerce Growth Strategist.

This episode is 22:03 long.

This episode was published on May 5, 2026.

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