This Simple Marketing Mistake Cost Me $200,000

The Bringing Business to Retail Show by Salena Knight | Retail & Ecommerce Growth Strategist

May 5, 202622:03Business

Most retailers assume that when customers are already buying, there's no need to market harder. In this episode, Salena shares the costly lesson she learned after treating busy seasons like "business as usual" instead of...

Related Episodes

Continue listening to more episodes from The Bringing Business to Retail Show.

Don't Build a Bigger Black Friday List. Build More Black Friday Customers.

Sep 15, 2026 - 11:03

Why The Products That You Regret Buying Are More Important Than You Think

Sep 11, 2026 - 13:04

In this episode, Salena Knight explains why the products you regret buying can be some of the most valuab...

How To Buy Products That Make More Money

Aug 27, 2026 - 17:27

You found the perfect product. You know your customers will love it. So you buy it. But what if that isn'...

How to Get More Sales Without Spending More on Marketing

Aug 18, 2026 - 38:41

In this episode, we're talking about a problem a lot of retailers are feeling right now: getting customer...

How This Fabric Store Increased Profits by 40%

Aug 11, 2026 - 33:25

What does it take to build a retail business that is profitable, deeply connected to its community, and s...

How to Make More Money From the Stock You Already Have

Aug 4, 2026 - 50:24

Somewhere in your product catalogue, there's revenue you're missing, sitting in data you're not tracking....

The Stupidest Thing I Ever Bought For My Store

Jul 28, 2026 - 09:44

What if the biggest mistake you ever made in your business wasn't actually a mistake at all? In this epis...

She Lost Everything. Then Built a $50 Million Dollar Business.

Jul 21, 2026 - 40:30

Jennifer Ann Johnson knows what it's like to lose everything and start again. After rebuilding from the g...