She Lost Everything. Then Built a $50 Million Dollar Business.
Jennifer Ann Johnson knows what it's like to lose everything and start again. After rebuilding from the ground up, she created True Fashioni...
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The Bringing Business to Retail Show
Business strategies for retailers to help boost sales and increase profits
The Bringing Business to Retail Show Podcast Guide
Listen to The Bringing Business to Retail Show, a Business podcast by Salena Knight | Retail & Ecommerce Growth Strategist. Stream 625 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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Episodes
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How This Retailer Quadrupled Orders in Just a Few Weeks
What would you do if your orders suddenly quadrupled in just a few weeks? For one retailer, a simple change to her shipping strategy deliver...
The Safe Choice That's Draining Your Cashflow Right Now
Playing it safe feels responsible. It feels sensible. But what if it's the thing keeping your business from growing? In this episode, Salena...
The Real Reason You're Still Doing Everything Yourself
Think you're the only one who can do it properly? That belief might be the thing keeping your business from growing. If you've ever caught y...
How to Find the Money That You're Leaving On the Table
Are you working harder than ever but still feeling like profits aren't where they should be? With rising wages, increasing software subscrip...
How to Get Customers to Say Yes
Why do customers ignore review requests, newsletter signups, and referral programs even when they love your products? In this episode of the...
Do You Feel Guilty When Customers Spend Big?
Do you find yourself feeling guilty when customers spend a significant amount of money in your store? You're not alone. Many retailers feel...
It Didn't Work - Should I Try Again?
Every retailer has done it. You launch a bundle, run a gift-with-purchase promotion, or test a new offer. The results aren't what you hoped...
How Your Generosity Can Attract The Wrong Customers
In this episode, Salena coaches Cathy, the owner of an online gifting business, through one of the most common struggles in retail and ecomm...
Could Your Business Survive a Cancer Diagnosis?
What would happen to your business if you couldn't show up tomorrow? It's a question most entrepreneurs avoid asking, until life asks it for...
Your Competitors Are Keeping You Stuck
If you've ever left a networking event wondering whether your business is behind everyone else's, this episode is for you. Salena Knight bre...
This Simple Marketing Mistake Cost Me $200,000
Most retailers assume that when customers are already buying, there's no need to market harder. In this episode, Salena shares the costly le...
The Key to Consistent Sales
Show Notes Every week in retail and e-commerce Facebook groups, the same question appears. Sales have dropped off. Is anyone else experienci...
Why Your Marketing Isn't Turning Into Sales - And What to Do About It
Show Notes You're not being ignored, you're being overlooked. And that's a very different problem. In this episode, Salena Knight shares a s...
Why Not Raising Your Prices is the Riskiest Thing You Can Do Right Now
I recently stopped at a fuel station to fill up my car - something I don't do very often - and watched the bowser tick past $90, $100, $110,...
How to Stay Profitable in a Retail Store (When Costs Are Rising)
My guest today is Teresa Olson, founder of Olson House in Milwaukee, a beautifully curated store known for Scandinavian-inspired homewares,...
Why Discounting Isn't the Answer to More Sales
Discounting is not the only way to increase sales. In a recent conversation on the She Sells Differently podcast with Andee Hart , I sat dow...
How to Charge Double for Paper Plates (And Have Customers Thank You)
What makes someone pay more for the same product? That question sits at the heart of this episode. In this wide-ranging conversation, Salena...
Why So Many Retail Businesses Grow Broke
Most business owners do not fail because they are bad at business. They fail because no one taught them how money actually works inside a gr...
Why Your Team Isn't Doing What You Want
When something goes wrong in your business, it's easy to assume the problem sits with your team. But most of the time, it doesn't. In this e...