Don't Build a Bigger Black Friday List. Build More Black Friday Customers.
Business strategies for retailers to help boost sales and increase profits
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The Bringing Business to Retail Show
Business strategies for retailers to help boost sales and increase profits
Episodes
20 of 632 episodes
Why The Products That You Regret Buying Are More Important Than You Think
In this episode, Salena Knight explains why the products you regret buying can be some of the most valuable data in your retail or ecommerce...
How To Buy Products That Make More Money
You found the perfect product. You know your customers will love it. So you buy it. But what if that isn't enough to make it a good buying d...
How to Get More Sales Without Spending More on Marketing
In this episode, we're talking about a problem a lot of retailers are feeling right now: getting customers to your website is costing more,...
How This Fabric Store Increased Profits by 40%
What does it take to build a retail business that is profitable, deeply connected to its community, and still growing years after opening? I...
How to Make More Money From the Stock You Already Have
Somewhere in your product catalogue, there's revenue you're missing, sitting in data you're not tracking. In this episode of Bringing Busine...
The Stupidest Thing I Ever Bought For My Store
What if the biggest mistake you ever made in your business wasn't actually a mistake at all? In this episode, Salena shares the story of the...
She Lost Everything. Then Built a $50 Million Dollar Business.
Jennifer Ann Johnson knows what it's like to lose everything and start again. After rebuilding from the ground up, she created True Fashioni...
How This Retailer Quadrupled Orders in Just a Few Weeks
What would you do if your orders suddenly quadrupled in just a few weeks? For one retailer, a simple change to her shipping strategy deliver...
The Safe Choice That's Draining Your Cashflow Right Now
Playing it safe feels responsible. It feels sensible. But what if it's the thing keeping your business from growing? In this episode, Salena...
The Real Reason You're Still Doing Everything Yourself
Think you're the only one who can do it properly? That belief might be the thing keeping your business from growing. If you've ever caught y...
How to Find the Money That You're Leaving On the Table
Are you working harder than ever but still feeling like profits aren't where they should be? With rising wages, increasing software subscrip...
How to Get Customers to Say Yes
Why do customers ignore review requests, newsletter signups, and referral programs even when they love your products? In this episode of the...
Do You Feel Guilty When Customers Spend Big?
Do you find yourself feeling guilty when customers spend a significant amount of money in your store? You're not alone. Many retailers feel...
It Didn't Work - Should I Try Again?
Every retailer has done it. You launch a bundle, run a gift-with-purchase promotion, or test a new offer. The results aren't what you hoped...
How Your Generosity Can Attract The Wrong Customers
In this episode, Salena coaches Cathy, the owner of an online gifting business, through one of the most common struggles in retail and ecomm...
Could Your Business Survive a Cancer Diagnosis?
What would happen to your business if you couldn't show up tomorrow? It's a question most entrepreneurs avoid asking, until life asks it for...
Your Competitors Are Keeping You Stuck
If you've ever left a networking event wondering whether your business is behind everyone else's, this episode is for you. Salena Knight bre...
This Simple Marketing Mistake Cost Me $200,000
Most retailers assume that when customers are already buying, there's no need to market harder. In this episode, Salena shares the costly le...
The Key to Consistent Sales
Show Notes Every week in retail and e-commerce Facebook groups, the same question appears. Sales have dropped off. Is anyone else experienci...