Business

How to Charge Double for Paper Plates (And Have Customers Thank You)

The Bringing Business to Retail Show by Salena Knight | Retail & Ecommerce Growth Strategist

Mar 24, 202653:14Business

What makes someone pay more for the same product? That question sits at the heart of this episode. In this wide-ranging conversation, Salena and Matt dive into what separates a premium brand from a commodity business, wh...

About This Episode

How to Charge Double for Paper Plates (And Have Customers Thank You) is an episode from The Bringing Business to Retail Show by Salena Knight | Retail & Ecommerce Growth Strategist. What makes someone pay more for the same product? That que...

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Published Mar 24, 2026, 53:14 long, audio available.

How to Charge Double for Paper Plates (And Have Customers Thank You)

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