587. Unlocking the Secrets of Super Teams
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584. The Category Creation Formula
In this episode of The Brainy Business podcast, Melina Palmer welcomes Kevin Maney, co-author of the enlightening book The Category Creation Formula. Together, they explore the concept of category creation and how compan...
About This Episode
584. The Category Creation Formula is an episode from The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics by Melina Palmer. In this episode of The Brainy Business podcast, Melina Palmer welcomes Kevin...
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This episode belongs to The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics.
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Episode Details
Published Jul 2, 2026, 53:24 long, audio available.
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