593. Navigating AI Adoption through Behavioral Insights
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Gleb Tsipursky, author of The Psychology of AI Adoption at Work:...
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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your bu...
Episodes
20 of 593 episodes592. Strategies for Confident Communication
In this episode of The Brainy Business podcast, Melina Palmer welcomes Matt Abrahams, author of Think Faster, Talk Smarter, to explore the a...
591. AQ Unleashed: New Intelligence for a Changing World
In this episode of The Brainy Business podcast, Melina Palmer welcomes Liz Tran, author of the transformative book AQ: A New Kind of Intelli...
590. Unlocking the Secrets to a Happier Life
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Cassie Holmes, author of Happier Hour, to discuss the intricate r...
589. Signals of Success: Unpacking Status and Behavior
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dan Bennett, the global head of Behavioral Science at Ogilvy. With ov...
588. Find Your Five: Your Key to Turning Behavioral Economics into Action
In this episode of The Brainy Business podcast, Melina Palmer dives into a common question she receives: "Where do I start with applying beh...
587. Unlocking the Secrets of Super Teams
In this episode of The Brainy Business podcast, Melina Palmer welcomes Ron Friedman, author of Super Teams , to discuss the science behind h...
586. The Fun Habit: Rediscovering Joy in Everyday Life
In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Mike Rucker, author of the enlightening book The Fun Habit...
585. How Cultural Insights Shape Business Success
In this episode of The Brainy Business podcast, Melina Palmer welcomes Oliver Sweet, author of the thought-provoking book The Rules that Mak...
584. The Category Creation Formula
In this episode of The Brainy Business podcast, Melina Palmer welcomes Kevin Maney, co-author of the enlightening book The Category Creation...
583. How the Outdoors Boosts Your Brain
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Jay Maddock from Texas A&M University to discuss the profound imp...
582. How to Get What You Want
In this episode of The Brainy Business podcast, Melina Palmer welcomes Joshua Bandoch, author of the insightful book How to Get What You Wan...
581. The Science of Cool: How to Make Your Brand Stand Out
In this episode of The Brainy Business podcast, Melina Palmer welcomes Troy Campbell to explore the intriguing science of cool. Many believe...
580. Building Incorruptible Companies
In this episode of The Brainy Business podcast, Melina Palmer welcomes Eric Ries, the renowned author of The Lean Startup and his latest boo...
579. Personal Branding for Introverts
In this episode of The Brainy Business podcast, Melina Palmer welcomes Goldie Chan, author of Personal Branding for Introverts, to explore t...
578. The Psychology of Color: Making Your Brand Stand Out
In this episode of The Brainy Business podcast, Melina Palmer delves into the fascinating world of color theory and its profound impact on b...
577. The Persuasion Engine: AI, Empathy, and Effective Communication
In this episode of The Brainy Business podcast, Melina Palmer welcomes back Roger Dooley, author of the new book The Persuasion Engine. Toge...
576. The Top Five Wording Mistakes Businesses Make
In this episode of The Brainy Business podcast, Melina Palmer revisits one of the foundational topics that has shaped her approach to behavi...
575. The Art and Science of Behavior Change
In this episode of The Brainy Business podcast, Melina Palmer sits down with Bri Williams, a behavioral strategist and author, to explore th...
574. Incentives and The Littery
In this episode of The Brainy Business podcast, Melina Palmer welcomes Michael Manniche, founder and CEO of The Littery, to discuss a ground...