574. Incentives and The Littery

In this episode of The Brainy Business podcast, Melina Palmer welcomes Michael Manniche, founder and CEO of The Littery, to discuss a groundbreaking approach to tackling littering through behavioral economics. Michael shares his unique perspective on why traditional methods of educating people about littering have failed and how he has redefined the problem by turning litter into a lottery ticket. Listeners will be captivated by the story behind The Littery's innovative app and smart litter bins that reward users with lottery tickets for properly disposing of their waste. Michael explains how this system not only incentivizes people to change their behavior but also fosters a sense of community and environmental responsibility. The conversation delves into the fascinating results of a pilot program conducted in Swedish movie theaters, where a simple change in messaging led to a dramatic increase in proper waste disposal. This episode is filled with insights for anyone interested in behavior change, sustainability, and the psychology behind why we do what we do. Whether you're a business leader, marketer, or simply someone who cares about the environment, you'll find valuable takeaways that challenge conventional thinking and inspire new approaches to old problems. In this episode: Discover how changing attitudes towards litter can lead to significant behavior change. Learn about the innovative lottery system that rewards proper waste disposal. Explore the results of a pilot program that transformed littering behavior in movie theaters. Understand the importance of aligning incentives with desired behaviors. Gain insights into how behavioral economics can drive community engagement and environmental responsibility. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/574 . Looking to explore applications of behavioral economics further? Learn With Us on our website .

You can listen to 574. Incentives and The Littery online on Radio and Podcast. Open the player on this page to stream the available audio.

574. Incentives and The Littery is an episode from The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics by Melina Palmer.

This episode is 57:24 long.

This episode was published on Apr 23, 2026.

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